Interestingly, there’s a remarkable consistency surrounding marketing spends in the UK, with firms typically committing 11.4% of their overall budget to advertising and promotions. This applies across both B2B and B2C sectors, while this rate has remained largely unchanged during the last decade. […]
This highlights the potentially lucrative nature of OOH advertising, which includes a number of particularly generative and profitable channels. But not all OOH channels have been created equal, so you’ll need to understand each one in detail if you’re to successfully leverage outdoor media. […]
This growing awareness has helped to reaffirm the importance of out-of-home (OOH) media and advertising channels, which play an increasingly influential role in driving online brand interactions. This has been explored further in a study by Nielsen, which confirmed that OOH continues to driver a higher volume of online interaction than television, radio and print media in 2017. […]
Statistics provided by the Advertising Association and Warc, which also states that billboards accounted for around 25% of this total outdoor marketing spend, which has continued to increase by around 3% year-on-year in the UK. […]
Not only this, but an estimated 44% of aspiring home-owners now locate potential properties though the Internet, encouraging agents to increase their online advertising and marketing spend while changing the way in which they promote individual properties. […]
The numbers tell a very different story, with the demand for higher education have fallen by just 1% across the UK since 2012. In England, the proportion of 18 years olds who apply to university has actually increased, peaking at a record 37% last year. […]
#1 – 71% of Consumers Often Look at the Messages on Roadside Billboards Perhaps the most effective OOH advertising method is the billboard, which can be designed in variable sizes to target a host of core demographics and customer behaviours. […]
Beacons are certainly not the only way through which brands can leverage proximity marketing, as traditional methods such as billboards can also be genuinely effective. In this post, we will talk about the power of proximity marketing and ask how small businesses can capitalise this through the medium of traditional billboards. […]
From an analytical perspective, assisted conversions relate to the various interactions that a customer has with a brand that lead up to a conversion, they are all-important steps that take place before the final interaction or purchase, with each being assigned a value based on the transaction and their individual contribution. […]
While the emphasis of advertising may have shifted noticeably in the five decades, it is fair to say that the drive to create awareness is once again taking centre stage. But why is this the case, and what does it tell us about the contemporary advertising world? How Have Brands Had Their Focus Diverted in Recent Times? […]
This has made outdoor advertising something that some online marketers typically fear, primarily because it has historically be difficult to apply common metrics or measure your ROI with web analytics. […]
Have you ever wondered about the specific billboard dimension that exist, and which ones would be most suited to your business? After all, choosing the right size is crucial to your venture, both from a cost perspective and its ability to effectively engage customers. In this post, we will explore some of the most popular billboard sizes, and determine where they are best deployed. […]
You would also join an estimated 20% of entrepreneurs who have said that they are planning to increase their offline marketing spend this year and ensure that their budget is used as effectively as possible. The key, of course, is to select the most effective offline marketing channels, with billboards and newspapers the first that spring to mind. […]
I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]
There are an estimated 13.8 million Millennials in the UK, while this demographic also represents the largest generation in Western history across the globe. This translates into a vast and motivated target segment, and one that has finally come of age as younger Millennials turn 17 and approach the cusp of adulthood. […]
