Raw Feed & Search

Billboard Advertising Pricing Guide: 2017 Rates Revealed

In fact, paper billboards are now more accessible, cost-effective and profitable than ever before, as comprehensive packages can cost as little as £100 per week (plus VAT and production). With this in mind, we have compiled a full billboard advertising price guide for your attention, as you look to tailor an effective marketing campaign that delivers an optimal ROI. […]

airoutdoor.co.uk
Mon, Jun 26, 2017 at 4:51 AM

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San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]

emcoutdoor.com
Tue, Jun 20, 2017 at 10:19 AM

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Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference (EMC Outdoor)

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future.  All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]

emcoutdoor.com
Mon, Jun 5, 2017 at 12:47 PM

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A Day in the Life: Summer Festivals

I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]

emcoutdoor.com
Thu, Jun 1, 2017 at 4:41 PM

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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home? (EMC Outdoor)

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]

emcoutdoor.com
Tue, May 23, 2017 at 5:51 PM

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Ditching Digital: Reaching The Retired Via Outdoor Advertising

While this creates issues in terms of wealth generation and over-population, it also poses considerable challenges for marketers. […]

airoutdoor.co.uk
Tue, May 23, 2017 at 7:16 AM

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10 Steps To Making A Great Billboard Ad

With these points in mind, here is our ten stage checklist to ensure you are heading in the right direction when creating your billboard advertisement. According to the study, there are six elements in successful billboard advertising campaign but there is a few more.   Type of Billboard The first step in creating a billboard ad is to decide what kind of billboard you are going to be using. […]

airoutdoor.co.uk
Mon, May 22, 2017 at 10:09 AM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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Millennial Mindset: A Day in the Media Life of a Millennial

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]

emcoutdoor.com
Tue, May 2, 2017 at 8:08 AM

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How to support your event with sponsorship strategies & exhibitor marketing tactics

A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]

emcoutdoor.com
Thu, Apr 13, 2017 at 4:36 PM

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Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]

emcoutdoor.com
Fri, Mar 31, 2017 at 12:45 PM

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Here’s Why Big Brands Spend Millions On Outdoor Advertising

While the relevance and efficiency of search marketing is widely-respected among modern marketers, it is not enough by itself to maximise your potential turnover. After all, becoming visible on Google’s first page and having the capacity to accurately measure the ROI on your search marketing spend has less of an impact if customers are unfamiliar with your brand (or its core offering). […]

airoutdoor.co.uk
Thu, Mar 30, 2017 at 7:04 AM

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Amplifying Your Digital Media Plan with Out of Home

With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]

emcoutdoor.com
Fri, Mar 24, 2017 at 5:00 PM

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Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives.  Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out.  After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]

emcoutdoor.com
Fri, Mar 17, 2017 at 12:04 PM

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