Let’s face facts; you can spend as much as you like on marketing, but if you’re unable to understand the thoughts or actions of your customers it’s unlikely that you’ll achieve a suitable return on this investment. […]
For those of you who love your cup of morning joe, you’ve probably noticed the proliferation of coffee shops on the UK high street in recent times. The most recent figures suggest that there were more than 22,000 coffee shops open in the UK at the end of last year, with the number of branded outlets having doubled in just 12 months. […]
The Fast-moving Consumer Goods (FMCG) market is one of the largest and most lucrative entities in the world, while it also features some of the most prominent global brands. U.S. brand Nestle remains at the pinnacle of this market at present, with its huge product range and an estimated market cap value of $257,379 million. […]
They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]
Google remains synonymous with marketing in the digital age, and it’s interesting to note that the search engine giants recently celebrated their 20th anniversary. While the exponential growth of Google has driven a preoccupation with digital and online marketing techniques, this has created a saturated space in which brands can find it hard to truly stand out. […]
The nation’s fitness industry has continued to grow over the course of the last few years, with an estimated 9.7 million gym members now registered in the UK. Overall, it’s believed that one in seven Brits are now members of a gym, with brands recently reporting a record-high market penetration rate of 14.9%. […]
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There are few markets in the world as big as the entertainment industry, which produces everything from the hits of the silver screen to the next Mercury Prize winner. To put the sheer size of this market into perspective, it’s estimated that global revenue from entertainment will reach a staggering $2.2 trillion by 2021. […]
From an advertising perspective, there’s no doubt that we live in a digitally dominated age. This is certainly borne out by the statistics, which suggest that last years’ digital ad spend of $83 billion will increase to a staggering $129 billion during the next three years. […]
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In the digital age, we’ve seen businesses across an array of industries make the gradual transition online. This is only to be expected, particularly with a growing number of transactions taking place online and through smartphones. This trend is particularly evident in the leisure and tourism market, where online brands have grown to dominate the space. […]
Car salesmen always seem to get a bad rap, although this is largely based on half-truths, misconceptions and often deliberate parodies. In fact, this much-maligned demographic continue to play a pivotal role in the UK’s automotive industry, which generates around £82 billion in turnover and £20.2 billion in added value every single year. […]
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Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. […]
Influencer marketing has become a key consideration for brands in the digital age. According to Linqia, an estimated 39% of firms planned to increase their influencer marketing spend at the beginning of 2018, with a further 21% maintaining the same budget they had last year. […]
