How Billboards and Bulletins Can Help Your Marketing Are you wondering: how much does a billboard cost? The short answer is: it depends. […]
We may have gotten through the revenge travel bounce back, and the possibility of recession seems daunting, but the recovery of the travel industry is not slowing down. Perhaps in the post-pandemic world, we’ve all gained an appreciation for the new experiences we took for granted and are focusing more on them in our lives. […]
Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]
EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships. CEO Betsy McLarney said, “Deana brings a dynamic presence, drive, and client-focused approach to our team. We are thrilled to have her joining us at this time to help develop client partnerships, when our agency and Out of Home are growing rapidly. […]
by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]
OOH media is a powerful medium for reaching your target audience. It’s effective in getting your message across quickly and with a narrow focus, making it hard to miss. Brands can reach people in key moments of their day when they are more receptive and less distracted by other media. […]
Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]
by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]
Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]
Women in media have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in media. They got together for a roundtable discussion, and we wanted to share their thoughts. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]
Betsy McLarney, CEO, EMC Outdoor. It’s time to take a look ahead at the Out of Home media trends we see lining up in 2023. Last year was a year of recovery for Out of Home media. […]
Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to elevate their profile and drive booth traffic. […]
By Song Heo, EVP OOH Media Strategy EMC Outdoor. It’s been about a year or so since we started to see conferences and trade shows begin the long slow walk back to something like they were before COVID. To be sure, the new normal is not what it was in 2019, at least not yet, but there are promising signs for the continued resurgence of conferences. […]
