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OAAA Releases Report On How Out Of Home Mediacos Fit In Smart Cities

The Outdoor Advertising Association of America (OAAA) has released a study looking at how the development and implementation of smart cities creates opportunities for the out of home advertising industry, and how media companies need to plug in. “The smart cities phenomenon is creating real opportunities for the OOH industry,” the report says. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 5:33 PM

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A typical day in the life of OAAA

I’m often asked about the “typical day” at OAAA (there’s no such thing). On any day, OAAA might be lobbying Congress, promoting strengths of the medium, helping members sell and advocate, launching public service, or sharing your achievements with the world. […]

specialreports.oaaa.org
Wed, Jan 3, 2018 at 10:02 AM

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OOH’s Q3 2017 Sales Up 1.9%, Says OAAA

Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says  the Outdoor Advertising Association of America (OAAA). For the year, to date,  sales are up 1.3 percent. […]

sixteen-nine.net
Mon, Nov 20, 2017 at 11:17 AM

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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit

A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. […]

sixteen-nine.net
Mon, Oct 16, 2017 at 11:25 AM

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OAAA Says U.S. Out Of Home Revenues Up 1% For Year; Digital OOH Is Main Driver

The Outdoor Advertising Association of America (OAAA) says out of home advertising revenue in the U.S. rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion. […]

sixteen-nine.net
Wed, Aug 16, 2017 at 11:37 AM

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Reconfirming a Commitment to Excellence Through a Refreshed OAAA Mark and Website

In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]

specialreports.oaaa.org
Mon, Oct 24, 2016 at 8:00 AM

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OAAA Says OOH Ad Spend Up In Q2: Research

The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 7:56 AM

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