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OAAA Releases Out of Home (OOH) Measurement and Analytics Guide (DSConnection)

Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]

digitalsignageconnection.com
Tue, Jun 9, 2020 at 6:14 PM

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OAAA President Anna Bager to Join World Out of Home Organization Board

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board. The OAAA, the leading US Out of Home trade body, joined WOO earlier this year. […]

digitalsignageconnection.com
Fri, May 8, 2020 at 9:53 AM

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OAAA Appoints Four Advertising Industry Innovators to its Board of Directors

New Members of OAAA Board Will Play Integral Role in Out of Home’s Continued Digital and Creative Evolution May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. […]

digitalsignageconnection.com
Thu, May 7, 2020 at 9:05 AM

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OOH and Small Business Go Together – Now More than Ever (DSConnection)

For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]

digitalsignageconnection.com
Wed, Apr 29, 2020 at 10:50 AM

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What DOOH industry is doing to help people during the COVID-19 pandemic (DSConnection)

As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]

digitalsignageconnection.com
Wed, Mar 25, 2020 at 12:08 AM

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What Does YESCO’s Centennial Tell Us About Tomorrow?

With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas. […]

digitalsignageconnection.com
Fri, Feb 21, 2020 at 10:09 AM

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9 New Members Join OAAA to Help Advance OOH

October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO Anna Bager. […]

digitalsignageconnection.com
Mon, Oct 14, 2019 at 3:33 PM

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New Campaign Demonstrates the Reality of OOH Advertising

‘OOH is Real’ Surrounds, Immerses Advertising Week New York Attendees September 23, 2019 (New York, NY) – The Out of Home (OOH) advertising industry, led by the Out of Home Advertising Association of America (OAAA), today launched a campaign to demonstrate the medium’s presence in the real world. […]

digitalsignageconnection.com
Mon, Sep 23, 2019 at 9:50 AM

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16:9: Digital Fuels Best OOH Media Growth In US In 12 Years

New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]

sixteen-nine.net
Thu, Aug 22, 2019 at 9:17 AM

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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]

emcoutdoor.com
Tue, Jun 18, 2019 at 1:49 PM

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OOH Ad Revenues Up 6% In US In Q1 2019: OAAA

Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). […]

sixteen-nine.net
Thu, May 30, 2019 at 11:14 AM

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16:9: Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids

The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]

sixteen-nine.net
Wed, May 22, 2019 at 6:10 PM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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16:9: What Brands, Sectors Are Spending Most On Outdoor Advertising

The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. […]

sixteen-nine.net
Tue, Jun 5, 2018 at 7:30 AM

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OAAA Releases Report On How Out Of Home Mediacos Fit In Smart Cities

The Outdoor Advertising Association of America (OAAA) has released a study looking at how the development and implementation of smart cities creates opportunities for the out of home advertising industry, and how media companies need to plug in. “The smart cities phenomenon is creating real opportunities for the OOH industry,” the report says. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 5:33 PM

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