The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first ... […]
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
Anna Bager, President and CEO, OAAA. Measurement is still a very big factor. […]
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest ... […]
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the ... […]
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of ... […]
The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry ... […]
Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 2020 to Q1 2021. […]
The Out of Home Advertising Association of America (OAAA) has identified trends that are currently affecting Out-of-Home (OOH) media so far this year. They discovered four prominent trends in 2021 that will shape the OOH medium including, opportunity, programmatic transactions, 5G, and the colour green. […]
Ever since I arrived at Clear Channel Outdoor Americas (CCOA) five years ago, I’ve enjoyed being an active part of the reimagining of the out of home (OOH) medium. […]
By Aks Kojic. Integrated Systems Europe 2021: ISE, the world's largest professional AV and systems integration show, is planned for 1-4th June, 2021. This event showcases a variety of events focusing on new products and tech in the industry. […]
New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. […]
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board. The OAAA, the leading US Out of Home trade body, joined WOO earlier this year. […]
