Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. […]
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. […]
Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. […]
Dan Levi, EVP-CMO, Clear Channel Outdoor Americas, Last week, the world of marketing and advertising was focused on Orlando for the ANA Masters of Marketing conference, the annual gathering of the industry’s top marketing professionals, and a universe of media, creative, data, AdTech and MarTech companies. […]
Samsung has rolled the sales and marketing teams of Prismview – the LED company that grew up as Yesco – into its overall display sales team. Utah-based Prismview – which got the new name after it was acquired in 2015 by Samsung – had been operating as a subsidiary until this change, announced today. […]
It Started With a Rebrand A year ago, Twitter changed the way it, as a company via its own @Twitter handle, engaged with people on the platform. To promote its fresh, irreverent tone, Twitter shared actual tweets on Times Square billboards. […]
In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand marketing by calling for proper inclusion. […]
OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance. […]
OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. […]
OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City | newyork.advertisingweek.com This year at Advertising Week New York, OAAA will launch the OOH is Real campaign. […]
Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. […]
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]
Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of holographic display systems is a fad. […]
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the movie, this is happening in way more than one location. […]
The French firm that offers a coding-free platform for creating, deploying, measuring and managing interactive digital screens has produced an interesting virtual showroom that highlights dozens of use-cases and ideas. Intuiface launched Intuiville, intended as the “most comprehensive guide to digital interactivity at work. […]
