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Broadsign continues expansion abroad with new executive

Out-of-home (OOH) marketing technology developer Broadsign welcomes OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Courtesy Broadsign Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. […]

signmedia.ca
Tue, Mar 15, 2022 at 1:19 PM

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PPDS names Alison Maxson as new senior marketing manager

PPDS, a global provider of Philips digital signage, direct view LED displays and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Photo courtesy PPDS PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. […]

signmedia.ca
Fri, Mar 11, 2022 at 1:49 PM

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The Power of OOH Creative: Captivating Celebrations of Black History Month 

Some of the biggest names in out of home (OOH) advertising rolled up their sleeves to celebrate Black History Month, and the result was creatively designed to honor, educate, and inspire.  OUTFRONT partnered with 100 Black Men of America, Inc. […]

specialreports.oaaa.org
Wed, Feb 23, 2022 at 3:17 PM

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How to Win with Digital Advertising in 2022: Unraveling the Mysteries of Connected TV

How to Win with Digital Advertising in 2022: Unraveling the Mysteries of Connected TV DASH TWO Kim M. Pham               The post How to Win with Digital Advertising in 2022: Unraveling the Mysteries of Connected TV first appeared on DASH TWO. […]

dashtwo.com
Fri, Feb 11, 2022 at 4:49 AM

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16:9: This Is National World Needs More Touch Day (And National Bundt Pan Day)

In a clever, cheeky marketing move, the folks at TSItouch have registered with a service that marks today at The World Needs More Touch ... […]

sixteen-nine.net
Mon, Nov 15, 2021 at 8:30 AM

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16:9: Planar Takes Its Displays On Road This Fall For MicroPalooza Tour

In a nod to the travel-hesitant times, Planar is taking its display pots and pans on the road this fall – on what it ... […]

sixteen-nine.net
Tue, Oct 19, 2021 at 1:23 PM

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16:9: Among The Endless Drip-Drip Of Bad Product Imagery That Comes In, This May Be The Worst

Lots of story and product pitches come in with images that make me wonder if they’re real or Photoshop’d, but at least the vast ... […]

sixteen-nine.net
Tue, Sep 7, 2021 at 8:06 AM

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Paid (and Pro Bono) Public-Health Messaging

Local health authorities continue to use Covid-emergency relief funds to communicate with the public using the flexibility of out of home media. […]

specialreports.oaaa.org
Mon, Aug 30, 2021 at 3:56 PM

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OAAA Unveils 2021 OOH Industry Awards Winners (OAAA)

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]

specialreports.oaaa.org
Tue, Jul 20, 2021 at 1:00 PM

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16:9: Watch This Great Animation Showing How LED on Film Goes in Shop Windows

One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to pitches and diodes and modules and cabinets and on and on. […]

sixteen-nine.net
Thu, May 20, 2021 at 11:00 AM

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OOH Media Leaders…Are Community Leaders

Don Winter, Co-founder & Co-CEO, Encompass Media Group, Long Island City, NY For more than 10 years, Winter served on the board of the Manhattan Chamber. When he was asked recently to  step up as chairman, “I felt a responsibility to accept . . […]

specialreports.oaaa.org
Thu, Apr 29, 2021 at 2:29 PM

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10 Reasons Digital Signage Should Earn a Spot in Your Marketing Mix (Daktronics)

That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]

blog.daktronics.com
Thu, Apr 22, 2021 at 6:00 AM

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16:9: Wallboard Shows Why On-Demand Video Product Demos Make Sense

I pretty much write for a living, but in the context of the industry I cover, I’m usually much happier when a vendor shows me what a product or services does, as opposed to making me read about it. […]

sixteen-nine.net
Thu, Apr 8, 2021 at 1:00 PM

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16:9: Get A Useful Video Glimpse Inside Ray-Ban Flagship In NYC

Here’s a great example of how you don’t need a camera, lights and sound crew to produce a useful video about a digital signage project. This is Samsung’s Parrish Chapman, who I think leads the retail sector for the company’s pro display division in the U.S., walking and talking his way through the Ray-Ban sunglasses flagship store in the SoHo district of New York City. […]

sixteen-nine.net
Tue, Jan 19, 2021 at 8:40 AM

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16:9: AV Distribution Company Stampede Undergoing Name Change; Parent Exertis Unifying Its Pro AV Brands

A well-established name in the North American digital signage and AV market is going away, taking on the name of its UK-based masters in a brand unification exercise. Buffalo, NY-based pro AV distribution company Stampede will operate in North America as Exertis. […]

sixteen-nine.net
Thu, Oct 1, 2020 at 7:40 AM

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