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A-List Christmas: The Impact of Celebrity Appearances in Holiday Ads of 2023 (75Media)

The festive season of 2023 has seen an unprecedented trend in holiday advertising. According to a detailed analysis by 75Media, this year has recorded the highest use of celebrities in Christmas campaigns by major retailers. Its ten-year review of 18 leading retailers shows a notable shift in advertising strategies, with a remarkable increase in celebrity appearances compared to previous years. […]

75media.co.uk
Mon, Dec 11, 2023 at 12:10 AM

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Can Billboards Contribute To A City’s Identity?

In the bustling urban landscapes of modern cities, one cannot help but notice the towering billboards that punctuate the skyline.  These aren’t just platforms for advertising; they play a pivotal role in shaping the very identity of the city they inhabit.  As we traverse city streets, these billboards tell us stories, sell us dreams, and in many ways, reflect the ethos of the city itself. […]

75media.co.uk
Thu, Dec 7, 2023 at 11:49 AM

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The Top 10 Industries Using Outdoor Roadside Advertising (75Media)

In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments.  The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. […]

75media.co.uk
Tue, Nov 14, 2023 at 5:37 AM

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Billboards – An Unexpected Canvas For Public Art

In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. […]

75media.co.uk
Fri, Nov 10, 2023 at 8:26 AM

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The Power of Billboards in Retail – Boosting Customer Footfall

In today’s bustling retail landscape, outdoor advertising stands as a beacon, guiding potential customers towards businesses.  With the high streets brimming with competition, the strategic placement of billboards and signs can make all the difference, offering retailers a unique edge in capturing the attention of passersby. What is Customer Footfall? […]

75media.co.uk
Tue, Oct 10, 2023 at 8:12 AM

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Billboard Advertising for Local Restaurants: A Comprehensive Guide

In the ever-competitive restaurant industry, standing out from the crowd and attracting new customers can be challenging.  An effective way to raise your restaurant’s visibility and allure is through compelling billboard advertising.  This large-scale marketing strategy can significantly impact your business by catching the attention of thousands of potential customers daily.  Whether you’re a new establishment looking to make your mark or an established restaurant aiming to maintain your relevance, billboard advertising offers numerous advantages.  This guide will outline thirteen of the best ways to utilise this powerful advertising medium for a local restaurant.  Highlight Your Unique Selling Proposition (USP) In the bustling food and beverage sector, it’s vital that your restaurant has a unique selling proposition (USP) that sets it apart from the competition.  This could be anything from having the best locally-sourced seafood in town, to providing a live music dining experience, or even offering a taste of international cuisines that are not readily available in your area.  A compelling USP draws the attention of potential customers and gives them a reason to choose your establishment over others. […]

75media.co.uk
Thu, Aug 31, 2023 at 10:33 AM

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A Guide to Billboard Advertising for Community Theatres

In the bustling world of community theatre, captivating the local audience’s attention can often feel like a performance in itself.  With a myriad of marketing channels vying for consumer attention, standing out from the crowd is more essential than ever.  Enter the timeless power of billboard advertising.  Why Billboards: The Benefits for Community Theatres When it comes to visibility, nothing quite matches the impact of a strategically located billboard. […]

75media.co.uk
Fri, Jul 21, 2023 at 11:22 AM

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Billboard Advertising Costs (2023 Rental Prices)

There’s no doubt that out-of-home (OOH) advertising spend is bouncing back from its Covid-19 dip in the UK, growing incrementally to £901 million through 2021. […]

75media.co.uk
Thu, Jun 15, 2023 at 4:30 AM

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“What is a billboard?” – and other search terms that tell you advertisers don’t know much about OOH (75Media)

Many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]

75media.co.uk
Wed, May 10, 2023 at 5:17 PM

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Why OAAA’s Creative Residency Is a Powerful Force for OOH

Whether on foot in a big city or by car in a suburban area, the ubiquity of OOH remains. But there’s something decidedly different about the look, feel and, critically, potential to engage and interact more with the medium: creativity. There’s never been a time where the possibilities of OOH seem almost endless. […]

thoughtleadership.oaaa.org
Thu, Jul 28, 2022 at 6:00 AM

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OOH – A Safe Medium In The Age Of Opt-Outs

Eyeballs can’t opt-out. They can turn away, they can be covered, and we all must blink! But eyeballs are not able to effectuate a consumer choice to opt-out of advertising. […]

thoughtleadership.oaaa.org
Tue, Jul 26, 2022 at 8:00 AM

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OOH Quenches the Thirst of Millions on TikTok

How did the Diageo brand, Loyal 9, get over 1.9 million views and over 250,000 “likes” on TikTok? Well, Johnny Drinks, a major TikTok influencer, saw a classic do it outdoors mobile billboard rolling near the Jersey Shore, and the rest is history. […]

thoughtleadership.oaaa.org
Tue, Jul 26, 2022 at 7:00 AM

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Which OOH KPI Matters Most? It Depends (OAAA)

Dollar sales. Unit sales. Sales lift. […]

thoughtleadership.oaaa.org
Wed, Jun 29, 2022 at 8:00 AM

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Driving Digital Moving Out of Home (DMOOH) Forward With a New Exposure Methodology

The ability to have your digital out of home (DOOH) ad placed on a vehicle that moves around your target areas to reach different members of your target audience is powerful – assuming you can determine who was exposed to it. […]

thoughtleadership.oaaa.org
Wed, May 25, 2022 at 3:15 PM

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Four Myths About Programmatic OOH That Every Media Owner Should Ponder (OAAA)

Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. […]

thoughtleadership.oaaa.org
Wed, May 25, 2022 at 12:00 PM

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