Industry Ambition Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimize creative on-the-go, reacting to news, events, and other relevant real-time data signals. […]
Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning and buying. […]
Automation, data, programmatic, and dynamic creative have been hot topics over the past couple of years. As these new technologies and processes are being implemented, the next big OOH trend will be more logistical in nature – encompassing the industry’s digital transformation and change management of such a major shift. […]
Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with industry leaders. You book your flight, find a hotel and look at sessions you’ll want to attend. […]
Stephanie Gutnik, BroadSign: My preferred way to start a discussion about OOH assumes that everyone is a “non-techie,” regardless of the channel or industry they work in. By focusing on the relevant and memorable OOH campaigns people experience daily, they can more meaningfully understand its impact. […]
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]
Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]
OOH and mobile are like peanut butter and jelly – undeniably meant for each other. OOH brings broadcast coverage and grand creative potential, which is complemented by mobile’s personalized and actionable functionality. […]
It’s not surprising that Facebook, Google, and all the other big tech companies are exploring the possibilities offered by the OOH market. Billboards have great reach and visibility and do not harvest any kind of personal data that can run afoul of privacy laws and regulations. […]
In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now pretty straightforward in the online world, but how do you put that into play when consumers aren’t in front of their computers? […]
Ten years ago, digital OOH was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV, print, and OOH; video-on-demand and pre-roll ads had only just started to appear. […]
In a Fragmented Media World, Only Out of Home Can Continue to Aggregate an Audience In a highly fragmenting media market, OOH is the only channel that continues to aggregate an audience. Advertisers reliant on mass media channels can no longer depend on television. […]
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Kevin Bartanian, EVP Sales & Business Development, StandardVision: I would have all creative for DOOH be adaptive and reactive. Cultural relevance has always been a driving factor in ad efficacy. Being very effective today in OOH requires advertisers to think about micro-moments and incorporate those moments in DOOH – as they happen, in real time. […]
