Measurement, Standards, and the Current State of Proof of Play in DOOH
Industry Ambition Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimize creative on-the-go, reacting to news, events, and other relevant real-time data signals. […]
Fri, May 10, 2019 at 12:11 PM