Universal Pictures International has launched Michael with a landmark Digital Out of Home campaign that transforms two of Europe’s most iconic buildings into cinematic storytelling canvases using thousands of precision-controlled architectural LEDs. […]
London, 2026 – During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance 2026 and drive purchase intent at the point of sale. […]
How Coachella drives conversions beyond the desert By Grace Harmon for eMarketer Published: April 17, 2026 The news: As Coachella 2026 wraps up, marketers still have a plethora of opportunities for brand awareness and conversion. […]
Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade Burberry, Club Med and Franck Muller are among the brands now advertising on the site Leading premium DOOH operator BackLite UK has expanded its deluxe large-format outdoor advertising portfolio with the launch of The Knightsbridge, a revamped flagship installation located on the busy tunnel connecting London’s most affluent areas. […]
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales By Kathleen Sampey for StreetFight Published: April 8, 2026 Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […]
NEW YORK – April 1, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its plans for the Digital Out of Home session at the POSSIBLE Conference on April 27 in Miami. […]
NEW YORK – March 31, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. […]
March Madness is testing how fast DOOH can really move By Margo Waldrop for The Drum Published: March 30, 2026 March Madness is built for advertisers that like urgency. The audience is huge, the emotional swings are immediate and the action spills well beyond the TV screen into bars, transit hubs, campuses and city centers. […]
March Madness adds more marketing wins to a sports-heavy 2026 By Christopher Wood for eMarketer Published: March 26, 2026 Following on the heels of the Winter Olympics, and still two months before this summer’s FIFA World Cup, March Madness has an opportunity to capture the attention of sports fans and marketers alike. […]
NEW YORK – March 24, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today speakers and details for its Canada Summit to be held June 17 at MaRS Centre in Toronto. Registration is now open and can be found HERE. Speakers for the event include. […]
NEW YORK – March 18, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its initial plans for this year’s Global Video Everywhere Summit set for October 13 at Pier 60 at Chelsea Piers in New York City. […]
LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. […]
In a step that enhances the momentum of the Dubai Metro Stations Naming Rights Initiative 636,873 passengers used the National Paints Station during 2025, while the number of people passing by the brand exceeded 12 million. This ceremony represents a strategic milestone within Mada Media’s preparations to activate its exclusive mandate to sell naming rights for the Blue Line stations. […]
Session includes guests from Dentsu, GSTV, Adapt Media and a virtual networking session NEW YORK – March 16, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its women’s empowerment webinar for Women’s History Month. […]
New Board to Accelerate Performance-Driven CGI Innovation Across DOOH and Mobile NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the formation of its Board of Advisors. […]
