The SMB Advertising Unlock: How AI is Reshaping Media Buying By Jonathan Gudai for The AI Journal Published: November 4, 2025 For decades, the story of small and midsize business (SMB) advertising has been about constraints. Budget constraints. Creative constraints. […]
DPAA features array of activities and resources showcasing DICK’S Sporting Goods, Dentsu, Placer.ai and Andrew Lipsman. […]
IMAGE: PATTISON Outdoor’s new large-format digital display at Espace Longueuil. Launching November 3, 2025. Photo courtesy of PATTISON Outdoor Advertising. […]
AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise By Jonathan Gudai for MarTech Published: October 29, 2025 In my dual role as parent of two and CEO of the advertising platform AdOmni, I am all too familiar with the annual frenzy that comes with “Back-to-School”; both for parents and for marketers. […]
NEW YORK – October 21, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that Good Traffic (formerly Mobilads) has joined MOOHA, the marketing and advertising organization built to help make it easier to plan and buy moving out-of-home media. […]
How AI Innovation Is Changing The Picture For Out-Of-Home Advertising By Howard Homonoff for Forbes Published: October 13, 2025 “If a picture paints a thousand words then why can’t I paint you?” - David Gates/Bread I don’t know if humans created paintings before they created language, but it’s safe to say that telling stories through images is one of our oldest forms of communication. […]
At DPAA’s Global Summit, Where Digital Meets the Real World, participants will hear from leading experts as we discuss the convergence of DOOH & CTV screens in today’s video centric world. To register for the Summit and for more information click HERE. […]
At DPAA’s Global Summit, where Digital Meets the Real World, participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs. Patrick has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand among other senior positions. […]
At DPAA’s Global Summit, Where Digital Meets the Real World, join Domenic DiMeglio, Chief Marketing Officer & Chief Data Officer of Paramount Direct-to-Consumer and Barry Frey, President & CEO of DPAA for a dynamic fireside chat exploring how Paramount is driving growth across its streaming platforms—Paramount+ and Pluto TV—through the fusion of data-driven strategies and bold brand marketing. […]
In an AI-first world, marketing is evolving rapidly. At DPAA’s Global Summit, Where Digital Meets the Real World, participants will hear from H&R Block Chief Marketing & Experience Officer Jill Cress and C-Suite advisor and author Shiv Singh. To register for the Summit and for more information click HERE. […]
Alight’s mission always been to grow out-of-home and beyond, delivering results for brands by connecting them with communities in the real world. Over the years, they have established themselves as a leading outdoor media owner, and are proud to be the UK’s number one digital billboard network. Today, the company announced a new name for their D48 roadside products: Go by Alight. […]
Digital Signage Today: AI comes to DOOH campaigns By Bradley Cooper for Digital Signage Today Published: October 3, 2025 AI is most commonly viewed as a content machine: a way to push out images, video or text, especially for displays. However, AI can do more than just generate content, it can also help plan out an entire DOOH campaign. […]
The outdoor advertising industry has been giving its backing to the founder and CEO of the world’s largest owner of outdoor media infrastructure, Damian Cox, as he prepares to climb one of the Himalayas’ most formidable mountains for charity next month. […]
At DPAA’s Global Summit, Where Digital Meets the Real World, participants will get an inside look at modern movie marketing from Dana Nussbaum and Christian Davin, Co-Heads of Motion Picture Marketing at Warner Bros. To register for the Summit and for more information click HERE. […]
Taking the Stage at Oct. 14 Global Event in NYC Include CEOs of OUTFRONT, Screenverse and Vistar, Leaders from Dentsu, Madhive, AdQuick, Broadsign, Media Partners The Ankler and Chief Marketer — Joining H&R Block, Marc Jacobs, Paramount+, Warner Bros., Chuck Todd and more! […]
