Why 2026 Belongs to Digital Out-of-Home (DOOH) and Video By Jonathan Gudai for rAVe [PUBS] Published: January 9, 2026 For a decade, “digital marketing” meant chasing consumers onto smaller and smaller screens. That era is ending. The real transformation isn’t happening in apps or browsers. […]
5 Artificial Intelligence Marketing Predictions for 2025 By Asa Hiken for AdAge Published: January 6, 2026 Expect AI agents to level up in advertising in 2026, giving media buyers a full complement of tools to execute campaigns across the internet and new platforms, including voice-enabled devices, experts told Ad Age. […]
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends By Phil Kurz for TV Technology Published: January 6, 2026 The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally relevant. […]
Digital signage in 2026: AI personalization arrives, creative renaissance kicks off By Judy Mottl for Digital Signage Today Published: December 23, 2025 It's been an exciting and innovative year for the digital signage industry. Just a quick glimpse at 2025 headlines tells the story of digital signage providers crafting unique experiences, forging partnerships and deploying network installations. […]
Smarter Screens, Smarter Campaigns: How DOOH and Video Will Reshape 2026 By Jonathan Gudai for StreetFight Published: December 23, 2025 As we head into 2026, the media landscape is reaching a distinct convergence point. Digital out-of-home (DOOH) is no longer an emerging channel. It’s the connective tissue between online intent and real-world decision-making. […]
Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, Special Networking Reception with OUTFRONT, VIP Floor Tour NEW YORK – December 16, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today plans for its 2026 CES Curated Member Experience. […]
Tracking 2025’s media M&As and where streaming is going in 2026 By Annie La Vespa for The Current Published: December 15, 2025 Dealmaking is commonplace in the media, but one category dominated headlines this year: mergers and acquisitions (M&A) in streaming. After a period of stagnation, the industry braced for a “bumper year’” of M&A deals — and that surge has arrived. […]
New York, December 2025: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, continues to accelerate its international expansion through four strategic global hires. Across Sales, Operations and Marketing, these new roles bring extensive experience from leading media and technology organisations in North America and the UK to Veridooh’s fast-growing team. […]
Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit By Jonathan Gudai for AdExchanger Published: December 3, 2025 Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH). But it is not the endgame; it is merely the setup. […]
Broadsign Acquisition Of Place Exchange Raises Comments By OOH Today Published: November 27, 2025 Broadsign’s acquisition of Place Exchange elicited a healthy response from the OOH community. […]
Ledger Bennett executes first campaign to leverage the capability in the US and Canada for their client, reserving premium screens weeks ahead of activation MONTREAL, November 13, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH) ad transactions to North American advertisers. […]
Sponsored by DPAA’s Women’s Empowerment Initiative (WE.DOOH). […]
Consolidating Leadership in Canada’s Residential Video Market Toronto, ON — November 5, 2025 — UB Media today announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada. […]
The SMB Advertising Unlock: How AI is Reshaping Media Buying By Jonathan Gudai for The AI Journal Published: November 4, 2025 For decades, the story of small and midsize business (SMB) advertising has been about constraints. Budget constraints. Creative constraints. […]
DPAA features array of activities and resources showcasing DICK’S Sporting Goods, Dentsu, Placer.ai and Andrew Lipsman. […]
