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Weathering the Storm: The Importance of Advertising Through an Economic Downturn

Almost everyone has been in a crisis situation at some point in their life, and how we respond is largely governed by who we are – our own personal idiosyncrasies, fears, skills, experiences and abilities. Much of our natural tendencies come from our animal brain – the fight or flight instinct that often overrules our logical brains. […]

emcoutdoor.com
Tue, Mar 24, 2020 at 11:14 AM

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How Trade Show Marketers Can Navigate COVID-19 and Other Crises

A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is almost an understatement. […]

emcoutdoor.com
Fri, Mar 20, 2020 at 2:22 PM

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A Message from EMC Outdoor CEO, Betsy McLarney

As the fallout from the spread of COVID-19 continues to unfold, with unparalleled steps being taken to ensure public safety from the coronavirus disease, EMC Outdoor remains committed to providing the best outcomes for our clients. […]

emcoutdoor.com
Thu, Mar 19, 2020 at 1:47 PM

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6 Trends for Experiential Marketing in 2020

**Editor’s note: With the current COVID-19 situation, you likely aren’t thinking about experiential marketing. That said, if we focus on the future, there will be a time when consumers are back out and about and, having been sequestered for so long on a diet of TV and internet, will be yearning for new experiences. […]

emcoutdoor.com
Tue, Mar 17, 2020 at 2:57 PM

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Political Advertising with Out of Home

Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned to campaigns using these tactics to reach constituents as they go about their daily lives. […]

emcoutdoor.com
Wed, Mar 4, 2020 at 1:56 PM

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5 Trends for Trade Show Marketing in 2020

Trade shows are effective in introducing your audience to new products and services; many variables can factor into the best way to reach that audience. The 2020 trade show marketing trends that we’re seeing reflect changes in attendance, advances in technology, and the fact that attendees seek new ways to experience a brand or a product to feel connected to what’s behind the logo. […]

emcoutdoor.com
Fri, Feb 14, 2020 at 2:57 PM

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Location Based Strategies for Reaching Student Travelers [Infographic]

Student travelers represent a growing audience of the travel and tourism industry. Studies show that they represent 23% of the one billion tourists traveling every year. For destination brands, this means there is a large opportunity to increase brand awareness and trip purchases through location-based marketing strategies. […]

emcoutdoor.com
Wed, Feb 5, 2020 at 2:34 PM

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Best of the Blog 2019

As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]

emcoutdoor.com
Tue, Jan 14, 2020 at 1:56 PM

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Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

NEWTOWN SQUARE, Pa., Jan. 7, 2020 — EMC Outdoor welcomes Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, Falout will focus on cultivating strong relationships with clients in the Midwest and surrounding regions. […]

emcoutdoor.com
Tue, Jan 7, 2020 at 12:44 PM

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5 Trends for Out of Home in 2020

Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]

emcoutdoor.com
Thu, Jan 2, 2020 at 12:23 PM

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Ask the Experts: What is the most influential change you’ve witnessed in OOH?

This is the launch of our Ask the Experts content series, a collection of agency and brand leaders’ short-and-sweet responses to a single question related to out-of-home advertising, experiential and digital marketing. […]

emcoutdoor.com
Thu, Nov 21, 2019 at 1:38 PM

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OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to raise broad awareness while remaining targeted have made it a critical component of media plans for brands across all verticals. Out of home (OOH) media is built for the purpose of broad reach, high frequency, audience targeting and engagement. […]

emcoutdoor.com
Tue, Nov 19, 2019 at 5:35 PM

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Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]

emcoutdoor.com
Mon, Oct 28, 2019 at 4:38 PM

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Geopath Insights Transforms Out of Home to Audience-First Media

The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]

emcoutdoor.com
Thu, Oct 24, 2019 at 12:50 PM

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The History of Billboards [Infographic]

One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital and connected billboards have made advertising even more effective. […]

emcoutdoor.com
Tue, Oct 22, 2019 at 1:26 PM

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