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Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]

emcoutdoor.com
Tue, Jul 23 at 4:13 PM

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From Clicks to Bricks: Unleashing the Power of Out of Home Media for Virtual Businesses

Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. […]

emcoutdoor.com
Thu, Jul 18 at 1:55 PM

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Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing (EMC Outdoor)

A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]

emcoutdoor.com
Tue, Jun 18 at 11:58 AM

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Boston Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Wed, May 15 at 11:00 AM

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A Vacation from the Ordinary – How Experiential Marketing for Tourism Can Transport Tourists Before They Even Pack a Bag

In today’s fast-paced world, consumers constantly seek unique experiences that offer an escape. For tourists, this desire is amplified as they yearn for memorable moments that go beyond sightseeing and souvenirs. According to a recent Forbes survey, “Americans took an average of 2.1 trips in 2023, with 36% of respondents traveling three or more times for leisure reasons. […]

emcoutdoor.com
Fri, May 3 at 1:25 PM

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Adding out-of-home to a media plan boosts effectiveness of other media by 17-40% (EMC Outdoor)

by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. […]

emcoutdoor.com
Thu, Apr 25 at 9:20 AM

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Expanding Non-Dues Revenue with Out of Home Media

The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. […]

emcoutdoor.com
Thu, Apr 11 at 9:44 AM

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Women in Marketing: Staff Picks

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. This Women’s History Month, our team takes immense pride in spotlighting the remarkable women who have not only paved the way but also inspired us to strive for greatness. […]

emcoutdoor.com
Fri, Mar 29 at 10:30 AM

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Embracing Experiential Marketing in the Digital Age

Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. […]

emcoutdoor.com
Tue, Mar 26 at 2:14 PM

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Women In Marketing: Trailblazers, Ceiling-Breakers, and Icons

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. To celebrate Women’s History Month, we wanted to take some time to acknowledge the pioneering women who blazed the trail before us and led the way for women in our field. […]

emcoutdoor.com
Tue, Mar 19 at 10:00 AM

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Experiential Marketing Strategy Guide

Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. […]

emcoutdoor.com
Thu, Mar 14 at 10:08 AM

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EMC Outdoor Announces the Addition of Dana Johnston as Vice President, Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991. […]

emcoutdoor.com
Mon, Mar 4 at 9:42 AM

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Out of Home for Destination Marketing

Out of Home for Destination Marketing: The Power of Location to Influence Travelers In the constantly evolving marketing world, the power of Out of Home for destination marketing is undeniable. Out of Home can deliver beautiful, unskippable creative to targeted audiences, supply reach and frequency, and scale easily and efficiently. […]

emcoutdoor.com
Thu, Feb 22 at 10:46 AM

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New York City Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Tue, Feb 13 at 10:00 AM

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Add this to your sales pitch: Why use out-of-home advertising for political campaigns (EMC Outdoor)

by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]

emcoutdoor.com
Mon, Feb 12 at 2:36 PM

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