The advertising industry just consolidated into fewer hands than ever before, and if you’re a mid-market brand, you’re about to find out exactly what that means for your business. If you’re a marketer at a mid-market brand, you’ve probably been watching the news with a mix of fascination and concern. […]
The Year of Unprecedented Advertising Opportunities Philadelphia returns as our featured market in this monthly analysis series, where we provide insightful recommendations drawing from our extensive experience of over 35 years in the Out of Home advertising industry. […]
by Matthew Noll. The Measurement Misconception: Different Medium, Different Metrics. I’m going to say something crazy. […]
by Betsy McLarney. Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its mission. […]
Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. Over 127 million football fans and marketing enthusiasts watched our hometown Eagles win the Super Bowl on February 9, 2025. […]
EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels. She brings strong skills across media strategy and planning, campaign management, and team leadership. […]
EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]
by Betsy McLarney, CEO, EMC Outdoor. It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. […]
This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver, and multiple cities in sunny California – we spent over a month watching attendee behavior in convention markets in 2024 alone. […]
It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career in media began at 92.5 XTU in Philadelphia, where she worked as an Account Executive. […]
In the ever-evolving advertising world, understanding the power of different media channels is crucial for crafting effective campaigns. Out of Home (OOH) advertising, encompassing everything from billboards to transit ads, continues to prove its worth as a dynamic and influential medium. But what makes OOH stand out, and why should marketers consider it a vital part of their strategy? […]
In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]
Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. […]
