Raw Feed & Search

Get to Know: George Bader

EMC Outdoor is thrilled to welcome George Bader as our new Media Coordinator! George comes to us with a background in the Out of Home industry and an adventurous stint as a professional boat captain. We sat down with George to learn more about his journey into the industry, his thoughts on the future of Out of Home advertising, and some fun facts about his life outside of work. […]

emcoutdoor.com
Thu, Apr 27, 2023 at 11:40 AM

Permalink

The Power of OOH Media for Brand Building

OOH media is a powerful medium for reaching your target audience. It’s effective in getting your message across quickly and with a narrow focus, making it hard to miss. Brands can reach people in key moments of their day when they are more receptive and less distracted by other media. […]

emcoutdoor.com
Wed, Apr 26, 2023 at 2:00 PM

Permalink

Reaching Prospective Students with Out of Home Media

Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]

emcoutdoor.com
Wed, Apr 26, 2023 at 11:38 AM

Permalink

Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

Permalink

Women in Media: A Roundtable Discussion Part Two

Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]

emcoutdoor.com
Thu, Mar 30, 2023 at 10:43 AM

Permalink

Women in Media: A Roundtable Discussion

Women in media have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in media.  They got together for a roundtable discussion, and we wanted to share their thoughts. […]

emcoutdoor.com
Mon, Mar 27, 2023 at 1:30 PM

Permalink

Chicago OOH Market Facts (EMS Outdoor)

Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]

emcoutdoor.com
Mon, Mar 27, 2023 at 10:11 AM

Permalink

44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)

Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%.  It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]

emcoutdoor.com
Mon, Mar 20, 2023 at 6:35 PM

Permalink

Trade Show Marketing Trends – Conference Pulse March, 2023

As we move into 2023 events are back in full swing, and there are some interesting trade show marketing trends developing as things are really ramping up for the spring trade show season. It’s time for our quarterly pause to take stock of what’s been happening in the industry. […]

emcoutdoor.com
Tue, Mar 7, 2023 at 11:40 AM

Permalink

Our Core Values: We Lead With Service

The first of our Core Values is “We Lead With Service”, but what does that mean in practice. For many companies, core values live on the shelf for most of the year. They get pulled down and dusted off for the annual meeting. […]

emcoutdoor.com
Thu, Mar 2, 2023 at 3:32 PM

Permalink

How Out of Home Media Enhances Marketing for Healthcare Networks

Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]

emcoutdoor.com
Fri, Feb 17, 2023 at 1:38 PM

Permalink

Philadelphia OOH Market Facts (EMC Outdoor)

Philadelphia will serve as the first installment in a monthly series, where we aim to provide insightful market analysis and recommendations, drawing from our extensive experience of over 30 years in the Out of Home advertising industry. Each month, we will delve into different markets and offer our expertise to help you understand each market’s landscape and their Out of Home media options. […]

emcoutdoor.com
Wed, Feb 1, 2023 at 12:10 AM

Permalink

The Evolution of Video Technology at St. Matthew United Methodist Church

When video technology advances in a church setting, Daktronics can provide a solid solution as proven by St. Matthew United Methodist Church. […]

blog.daktronics.com
Thu, Jan 19, 2023 at 11:03 AM

Permalink

Out-of-Home Media Trends for 2023 (EMC Outdoor)

Betsy McLarney, CEO, EMC Outdoor. It’s time to take a look ahead at the Out of Home media trends we see lining up in 2023. Last year was a year of recovery for Out of Home media. […]

emcoutdoor.com
Mon, Jan 16, 2023 at 5:11 PM

Permalink

Football Bowl Season Kicks Off with Daktronics Technology at 31 Games

College football bowl season is here and Daktronics has equipment at 31 of 43 games this year. […]

blog.daktronics.com
Wed, Dec 14, 2022 at 2:30 PM

Permalink