Raw Feed & Search

Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing (EMC Outdoor)

A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]

emcoutdoor.com
Tue, Jun 18, 2024 at 11:58 AM

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Boston Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Wed, May 15, 2024 at 11:00 AM

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A Vacation from the Ordinary – How Experiential Marketing for Tourism Can Transport Tourists Before They Even Pack a Bag

In today’s fast-paced world, consumers constantly seek unique experiences that offer an escape. For tourists, this desire is amplified as they yearn for memorable moments that go beyond sightseeing and souvenirs. According to a recent Forbes survey, “Americans took an average of 2.1 trips in 2023, with 36% of respondents traveling three or more times for leisure reasons. […]

emcoutdoor.com
Fri, May 3, 2024 at 1:25 PM

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Adding out-of-home to a media plan boosts effectiveness of other media by 17-40% (EMC Outdoor)

by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. […]

emcoutdoor.com
Thu, Apr 25, 2024 at 9:20 AM

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Expanding Non-Dues Revenue with Out of Home Media

The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. […]

emcoutdoor.com
Thu, Apr 11, 2024 at 9:44 AM

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Women in Marketing: Staff Picks

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. This Women’s History Month, our team takes immense pride in spotlighting the remarkable women who have not only paved the way but also inspired us to strive for greatness. […]

emcoutdoor.com
Fri, Mar 29, 2024 at 10:30 AM

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Embracing Experiential Marketing in the Digital Age

Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. […]

emcoutdoor.com
Tue, Mar 26, 2024 at 2:14 PM

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Women In Marketing: Trailblazers, Ceiling-Breakers, and Icons

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. To celebrate Women’s History Month, we wanted to take some time to acknowledge the pioneering women who blazed the trail before us and led the way for women in our field. […]

emcoutdoor.com
Tue, Mar 19, 2024 at 10:00 AM

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Experiential Marketing Strategy Guide

Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. […]

emcoutdoor.com
Thu, Mar 14, 2024 at 10:08 AM

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EMC Outdoor Announces the Addition of Dana Johnston as Vice President, Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991. […]

emcoutdoor.com
Mon, Mar 4, 2024 at 9:42 AM

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Out of Home for Destination Marketing

Out of Home for Destination Marketing: The Power of Location to Influence Travelers In the constantly evolving marketing world, the power of Out of Home for destination marketing is undeniable. Out of Home can deliver beautiful, unskippable creative to targeted audiences, supply reach and frequency, and scale easily and efficiently. […]

emcoutdoor.com
Thu, Feb 22, 2024 at 10:46 AM

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New York City Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Tue, Feb 13, 2024 at 10:00 AM

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Add this to your sales pitch: Why use out-of-home advertising for political campaigns (EMC Outdoor)

by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]

emcoutdoor.com
Mon, Feb 12, 2024 at 2:36 PM

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“If I Had A Hammer”: What My Grandfather’s Hammer Taught Me About Billboards (EMC Outdoor)

by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]

emcoutdoor.com
Fri, Jan 19, 2024 at 10:36 AM

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Opinion: Out-of-Home Media Trends for 2024 (EMC Outdoor)

As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]

emcoutdoor.com
Thu, Dec 14, 2023 at 12:00 PM

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