Measuring the return on investment (ROI) of out of home media (OOH) advertising has long been a challenge, primarily because of the gap between your customer’s online and offline interactions. In the past, gauging OOH ROI relied on labor-intensive methods like surveys, focus groups, and tracking foot traffic to physical locations. […]
In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. […]
Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed significant challenges, leading to limited insights and credibility. […]
Our core value this quarter is “We Forge a Path,” and I’ve been thinking about what that means for me and our team. For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. […]
A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? […]
Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the vibrant cityscape of Atlanta and the myriad OOH media options available to marketers. […]
Our future starts with DEI. As a woman-owned and led company, it was imperative for us to take a stance on DEI. This is our public commitment to fostering a diverse and equitable workplace, establishing our DEI-related goals, and setting DEI-related expectations for our employees, clients, and partners. […]
The purpose of having a trade show booth at a conference is to have your audience deeply engage with your team and with your products or message. Therefore, it’s important to make it as easy as possible for attendees to know where to find you in a large conference center so they can learn more about your product or service. […]
We may have gotten through the revenge travel bounce back, and the possibility of recession seems daunting, but the recovery of the travel industry is not slowing down. Perhaps in the post-pandemic world, we’ve all gained an appreciation for the new experiences we took for granted and are focusing more on them in our lives. […]
Trade shows provide an opportunity for businesses to network, build brand awareness, generate leads, and gather market intelligence. Trade shows are typically held in large exhibition centers or convention halls and are attended by industry professionals, buyers, and journalists. […]
What Is Experiential Marketing? Experiential marketing is exactly what the name implies—it’s about creating an “experience.” Creating a real-world experience that can personally engage an audience, one-to-one, in a unique and memorable way. Experiential marketing is targetable, adaptable, memorable, and personal. It should be part of every marketing strategy. […]
Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]
EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships. CEO Betsy McLarney said, “Deana brings a dynamic presence, drive, and client-focused approach to our team. We are thrilled to have her joining us at this time to help develop client partnerships, when our agency and Out of Home are growing rapidly. […]
by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]
