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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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Changing the Way You Think About Event Spaces

Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with industry leaders. You book your flight, find a hotel and look at sessions you’ll want to attend. […]

emcoutdoor.com
Tue, Jan 29, 2019 at 1:48 PM

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Trade Show Marketing Trends for 2019

In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and cause them to take action. Over the last year, we’ve seen trade show booths and the media surrounding them are evolving. […]

emcoutdoor.com
Thu, Jan 17, 2019 at 5:32 PM

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Betsy McLarney Joins Geopath Board of Directors [Press Release]

Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. […]

emcoutdoor.com
Thu, Jan 10, 2019 at 3:17 PM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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5 Important Trends for Out of Home in 2019

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 12:01 PM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]

emcoutdoor.com
Wed, Dec 5, 2018 at 3:45 PM

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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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Finding My Outdoor Voice in Out of Home [Intern Spotlight]

They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]

emcoutdoor.com
Tue, Nov 20, 2018 at 1:13 PM

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How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, success, and so many others. The emotions of selling are often cyclical, like the sales process itself. Closing a deal feels great—when you bring value to a client’s business or help them meet their objectives, it’s fulfilling. […]

emcoutdoor.com
Thu, Nov 15, 2018 at 1:40 PM

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Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Many people are aware of CX when it comes to talking with a waitress at your favorite restaurant, or asking a concierge about fun things to do in a new city at a hotel. A customer’s experience goes so much deeper than that, though. […]

emcoutdoor.com
Thu, Nov 1, 2018 at 11:55 AM

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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]

emcoutdoor.com
Thu, Oct 25, 2018 at 9:19 AM

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Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach themselves. This positioning strategy is a value-add for a brand, but it can also be polarizing. […]

emcoutdoor.com
Tue, Oct 9, 2018 at 2:27 PM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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