Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach themselves. This positioning strategy is a value-add for a brand, but it can also be polarizing. […]
Tue, Oct 9, 2018 at 2:27 PM