Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of ... […]
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that ... […]
The company that has been building out a retail media network based around “smart” transparent LCD chiller doors in major chains is now involved ... […]
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]
It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static ... […]
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer ... […]
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called ... […]
The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at ... […]
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital ... […]
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media ... […]
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described ... […]
The Swiss CMS software firm Navori Labs has deepened its support for digital out of home (DOOH) networks, with a new version release that ... […]
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network ... […]
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated ... […]
