I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong – twice – which has to be the best endorsement ever for big data and intelligent intelligence, while post-truth became the Oxford Dictionaries word of the year (at least it beat Brexiteer to the top spot!). […]
The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. […]
It’s not just Santa Claus who’s coming to town this Christmas. His extra helper is called digital-POS. It’s also making a list and checking it twice, and checking whether your smartphone is sleeping or awake. […]
1. Install DOOH sensor behind screen to sense nearby mobile phones for Impressions, Dwell Times, Conversions, Web/App Traffic & More 2. Use this data to determine the best ad combination, to play the best performing creative, at the best performing locations, at the best performing time slots to yield the best results per dollar spent. […]
Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]
The initial conversion of 126 screens in three shopping malls has been completed. Istanbul, Turkey. November 28, 2016. […]
DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. […]
In the bad old days of analogue, taxi drivers only had three channels: sport – usually football, sound bites on the topic of ‘what’s wrong with society’, and a public information broadcast about the standard of other people’s driving. And all of this with the radio switched off! Thankfully, the near future will be very different. […]
Vince Banks will apply years of programmatic experience to digital out-of-home. Montreal, Canada. October 24, 2016. […]
In any out-of-home advertising campaign, you want to play the perfect ad, at the perfect time, at the perfect place – but too often, advertisers don’t know what the highest performing combinations are until after their campaign is over. In online advertising, campaigns are constantly adjusted and optimized to ensure maximum performance, and it should be the same for DOOH. […]
Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. […]
In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]
Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them than our Co-Founder and CEO, Douglas Lusted? […]
The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. […]
In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]
