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FrontRunner Technologies Serves Up First-Ever Binaural DOOH Campaign with Campari Canada (DSConnection)

(TORONTO – November 7, 2019) — FrontRunner Technologies, the retail renaissance leader and innovative martech company, today launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari Canada, refreshing the image of the company’s iconic, two-century-old brand, Grand Marnier. […]

digitalsignageconnection.com
Thu, Nov 7, 2019 at 2:59 PM

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JWF Group, Paraguay’s Largest Local DOOH Company, Selects Quividi’s Audience & Campaign Intelligence Platform (DSConnection)

Asunción, 06/11/2019 – JWF Group, Paraguay’s Largest Local DOOH Company, has selected Quividi, the World #1 audience & campaign intelligence platform for DOOH, to measure and analyze the audience of its network of large indoor and outdoor screens and optimize the campaigns of its advertisers. […]

digitalsignageconnection.com
Wed, Nov 6, 2019 at 10:27 AM

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ASK THE BOARD: Programmatic Digital Out-of-Home

What else is needed for programmatic to be a consistent part of your DOOH sell/buy? […]

digitalsignageconnection.com
Fri, Nov 1, 2019 at 2:08 PM

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16:9: Another Shape-Shifting LED Screen Surfaces, This Time In Malaysia

You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that would get around to the potential user base and put the brakes on other deep-pocketed companies trying the same thing. […]

sixteen-nine.net
Mon, Oct 28, 2019 at 9:42 AM

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DOOH Advertising: Why Every Brand Should be Taking it Seriously (DSConnection)

By Ran Ben Yair, Co-Founder and CEO of Ubimo. Many brands have started taking advantage of the benefits offered by the Out-of-Home (OOH) advertising sector. […]

digitalsignageconnection.com
Wed, Oct 23, 2019 at 11:14 PM

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Location Data Marketing Firm Reveal Mobile Joins DPAA (DSConnection)

NEW YORK, October 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Raleigh, NC-based Reveal Mobile, a leader in location based audiences, attribution and analytics, has joined the association. […]

digitalsignageconnection.com
Thu, Oct 17, 2019 at 11:28 AM

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9 New Members Join OAAA to Help Advance OOH

October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO Anna Bager. […]

digitalsignageconnection.com
Mon, Oct 14, 2019 at 3:33 PM

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Emergency-Themed TV Ad on DOOH Screen Triggered by Nearby Sirens (DSConnection)

Screen Network, the largest digital out-of-home (DOOH) company in Poland with 20,000 screens in more than 1,000 locations, is now also the owner of the most technologically advanced LED curtain in the country. […]

digitalsignageconnection.com
Wed, Oct 9, 2019 at 11:07 AM

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Ocean Outdoor relaunches its Dutch subsidiaries as Ocean Netherlands

Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium Digital Out-of-Home (“DOOH”), is bringing together its three Dutch subsidiaries to form Ocean Netherlands. The new entity becomes the biggest DOOH operator in Holland. […]

oceanoutdoor.com
Wed, Oct 9, 2019 at 5:03 AM

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Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform (DSConnection)

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores NEW YORK, Oct. 7, 2019 —  Kubient, a full-stack audience digital marketing platform, announced today the launch of the industry’s first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. […]

digitalsignageconnection.com
Mon, Oct 7, 2019 at 12:08 AM

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16:9: Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement.    The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]

sixteen-nine.net
Thu, Oct 3, 2019 at 11:01 PM

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16:9: Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart

Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than that they’re presumably wearing MCKENZEES. […]

sixteen-nine.net
Sat, Sep 28, 2019 at 7:16 AM

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FrontRunner Technologies Partners With Derooted to add Interactive Sound Element to DOOH Experience

(TORONTO – September 25, 2019) FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field communication capabilities to its WindowFront Matrix with the FireFly Flare, a new connective “beacon” incorporated into their digital displays. […]

digitalsignageconnection.com
Thu, Sep 26, 2019 at 11:08 AM

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16:9: LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies

From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. […]

sixteen-nine.net
Wed, Sep 25, 2019 at 9:26 AM

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New Campaign Demonstrates the Reality of OOH Advertising

‘OOH is Real’ Surrounds, Immerses Advertising Week New York Attendees September 23, 2019 (New York, NY) – The Out of Home (OOH) advertising industry, led by the Out of Home Advertising Association of America (OAAA), today launched a campaign to demonstrate the medium’s presence in the real world. […]

digitalsignageconnection.com
Mon, Sep 23, 2019 at 9:50 AM

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