The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an insolvent state. […]
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. […]
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. […]
Partnership Enables Cross-Country Programmatic Buying of Japanese Digital Out-of-Home (DOOH) Media from the Americas, UK, Europe and ANZ Markets MONTREAL, Dec. […]
Partnership Allows Access to Over 2.4M Premium Users LOS ANGELES–Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced its integration with IZON Network, Inc (OTC: IZNN). This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. […]
Montreal, Canada and Sydney, Australia — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). […]
NEW YORK and SANDPOINT, Idaho, December 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, and Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced today the company has joined the DPAA out-of-home marketing association. […]
DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market December 05, Tokyo, Japan – LIVE BOARD Inc, a joint venture between NTT DOCOMO, INC. and Dentsu Inc., announced a partnership with Hivestack Inc, a technology platform that powers programmatic OOH buying and selling. […]
Guest Post: Chuck Lewis, Palmer Digital Group A lot of thinking, engineering and testing goes into designing an outdoor digital kiosk that will work well, and last. Chuck Lewis Unlike indoor digital kiosks, almost every aspect of an outdoor digital kiosk has to be scrutinized and designed properly to survive the heat, cold, moisture and winds that are part of outdoor environments. […]
With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public service advertising. […]
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]
The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of a series of cultural festivals staged around the country to attract tourists. […]
If you know Las Vegas, you probably know the intersection on the Strip down by the Venetian, Fashion Show Mall and Treasure Island resort. Like much of the Strip, this area seems to steadily evolve, and the corner that is part of TI has just lit up a huge, curved LED board touted as the 2nd biggest on that LED-riddled roadway. The beast sits atop a 24-hour CVS drug store. […]
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. […]
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball flying through several screens in a synchronized video sequence. […]
