With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas. […]
The Canadian out of home media firm PATTISON Outdoor Advertising has rolled its digital division – started via acquisition several years ago – into the overall brand. That means PATTISON Onestop is no more as its own, slightly separate thing, and is just part of overall PATTISON. […]
SYDNEY, Australia — Tuesday, February 18, 2020 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. […]
February 13, 2020 — In a move to solidify its leadership position, global media and technology company Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. […]
London, UK (Feb 12th, 2019) – Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. […]
NEW YORK, Feb. 6, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Choice Advisory Solution Services (C.A.S.S.) has joined the association. C.A.S.S. […]
Miami, FL and Montreal, CA — February 5, 2020 — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. […]
Start-ups have been trying to make toilets in restaurants and bars a digital OOH advertising environment for 15 years or more, and as the saying goes, everything old is new again. […]
One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. […]
A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I assumed a couple of teenaged boys with strong computer chops somehow got at the media player and made the change, for the sake of some giggles. I was right, though the level of vulnerability of the board is/was a little mind-blowing. […]
The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. […]
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already out there. […]
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. […]
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media campaigns like this one, for the famed Dakar motor rally. […]
