The Socionext “s8” is a world-leading compact, lightweight and low-power media player that performs local media playback/cloud distribution of 8K at 60p (HEVC) content in real time. Additionally, it supports Android OS and major network protocols such as HLS, UDP, and TCP. […]
In just about every speaking gig I do, I work in the importance of strategy, and encourage both sellers and buyers to ask a big, simple question: Why? I don’t have a solid answer to why for this loopy thing: a four-screen robotic ad machine that in theory would slowly roll along the concourses of shopping malls, airports and convention centers. […]
The tight stay-in-place mandates being enforced in the US and globally would certain make brands advertisers wonder about using out of home advertising when people are being told to stay at home. But new research suggests that while the usual “places” for OOH advertising are suffering, traffic and impressions are actually up in other places. […]
London, UK (April 3, 2020) – Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]
The UK’s Digital Out of Home industry has collectively launched a Grateful Britain campaign across the countries – geared to passing on gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]
Wanted to let my Canadian digital signage and digital OOH friends know that we lost a good one yesterday, to cancer. Mark Lawson was a longtime business development guy, with the OOH media company Pattison and then with Cineplex. I’ve known him for probably 15 years, and we had some legendary, next-day fuzzy outings while traveling through those years. […]
Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]
APRIL 1, 2020 – ACE, the Advocates for Connected Experiences (ACE), announces their formation with the goal of uniting and empowering all constituents involved in DOOH, retail and venue-based digital experiences around key industry issues. […]
NEW YORK, April 1, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) webinars and online activities will be open to non-members of DPAA for the duration of the pandemic crisis. […]
This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to continue social distancing and stay at home unless they need to get out for essentials like groceries and medicine. The campaign was organized by Fiona FitzGibbon, Founder of UK-based Diversiffi Media. […]
‘We Are the Countervirus’ launches on OOH screens in US, Canada, UK, EMEA, Asia and additional countries NEW YORK, March 27, 2020 – DPAA, the leading global organization for all advertising and content outside the home, and independent ad agency Madwell have teamed up to create a global PSA campaign to stem the tide of the coronavirus. […]
As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]
Alliance promotes ‘natural fit’ of mobile and outdoor advertising London, 16 March, 2020: Mobile-first advertising company TabMo has expanded its digital out-of-home (DOOH) reach via a strategic partnership with VIOOH, a global DOOH marketplace with access to JCDecaux’s inventory. […]
The World Out of Home Organization has cancelled its big Toronto Congress, originally slated for early June, due to the spread of the COVID-19 virus and the variety of travel restrictions. The Congress is being rescheduled for Toronto in June 2021. “COVID-19 is now officially designated a pandemic by the World Health Organization and is impacting Out of Home companies worldwide,” says President Tom Goddard. […]
Eaton Centre is a very large urban shopping mall in the heart of Toronto, just on the edges of the central business district. The mall has been around for decades and steadily evolved. It is not quite as ritzy as Yorkdale, which is well away from downtown, but Eaton Centre’s high profile location and huge foot traffic attract a lot of premium retailers. […]
