16:9: DOOH Audience Not Disappearing, Just Shifting: Billups Research
The tight stay-in-place mandates being enforced in the US and globally would certain make brands advertisers wonder about using out of home advertising when people are being told to stay at home. But new research suggests that while the usual “places” for OOH advertising are suffering, traffic and impressions are actually up in other places. […]
Sun, Apr 5, 2020 at 5:47 PM