The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There are several media companies – from giants to start-ups – offering smart city display solutions, which are, effectively, outdoor totem displays that run local information, backed by advertising. […]
The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic supply-side ad placement platforms. […]
The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything from broadcasting and print to wireless networks. […]
From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be leased. […]
The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a billboard in a given time period. […]
One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a new service called Xibo Adspace. […]
The managed services firm Velocity has gone into one of the vertical markets it serves by acquiring the small, grocery-focused Digital OOH ad network Impax Media. A Montreal company that bubbled up about five years ago, Impax does in-store advertising to shoppers at the checkout aisles at 49 grocery stores in the New York City area. […]
Integrations is kinda the name of the modern game if you’re doing targeted Digital OOH as a vendor or network operator, and Broadsign – arguably the most active digital signage CMS in advertising – has been steadily developing partnerships, including a new one with Madrid-based TAPTAP Digital. […]
October 12, 2020 – FOR IMMEDIATE RELEASE Sir Martin Sorrell is Featured as the Keynote Presenter Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, is pleased to announce that it is supporting the 8-day online event from October 19-26 being put on by ALOOH, the largest OOH association in Latin America. […]
A Feb. 2022 trial date has now been been set for a set of former founders and key executives of Outcome Health, the Chicago digital out of home media company. Rishi Shah, Shradha Agarwal and two other top execs at the company, which had its start as Context Media, are accused to defrauding investors of several hundred million dollars. The trial is scheduled for Feb. […]
Chicago-based in-store digital start-up Cooler Screens has closed a $80 million Series C funding round intended to expand the footprint of its product, which to their ever-lasting credit actually aligns with its name. The company does LCD displays in cooler doors in chain grocery and drug stores. […]
Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising. […]
You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. […]
Premium Publisher Partnerships bring Sports, Art, Food, Weather, and Local content to enhance transit rider experience NEW YORK, September 9, 2020 — OUTFRONT Media Inc. […]
