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Zynchro Collaborates with Sony Semiconductor Solutions

Enabling Retail Success by Using Actionable Data (Dallas, TX. 03/25/25) Zynchro System (www.zynchro.tv) collaborates with Sony SemiconductorSolutions (Sony) as the first integration partner to develop and integrate Sony’s AITRIOS technology suite for the digital signage market. The solution was demonstrated at Retail’s Big Show (NRF) in New York City this February. […]

digitalsignagefederation.org
Wed, Apr 2 at 5:03 PM

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DPAA’s First Study of UK Brand Perceptions of Digital Out-of-Home Shows Omnichannel Opportunities and Optimism

95% of Omnichannel Advertisers Plan to Maintain or Increase DOOH Spend; In-Store Retail Media Networks a Growth Driver, with 83% of Brands Believing they Offer Upper Funnel Value; 93% Say Integration of DOOH with other Channels Improved ROI   LONDON and NEW YORK – April 1, 2025 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today the findings from its first study of UK brands’ perceptions of the growing industry. […]

dpaaglobal.com
Wed, Apr 2 at 1:52 PM

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Advertisers look for flexibility as they parse how Trump’s new tariffs will affect their businesses

Advertisers look for flexibility as they parse how Trump’s new tariffs will affect their businesses By Lillian Rizzo for CNBC Published: April 2, 2025 Brands and advertisers are seeking flexible terms as they face uncertainty about how President Donald Trump’s new tariffs will affect their businesses. […]

adomni.com
Wed, Apr 2 at 11:31 AM

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Outdoor advertising predictions (2025): The big shifts every advertiser needs to know

Outdoor advertising (OOH) is having a moment. And not just any moment. It’s evolving into one of the smartest, most creative tools in your marketing toolkit. […]

75media.co.uk
Wed, Apr 2 at 9:38 AM

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BMW Continues To Tinker With Color E-Paper As A Future Lux Car Skin (16:9)

BMW continues to tinker with the idea of applying color E Ink to the metal skins of its high-end cars – though it concedes ... […]

sixteen-nine.net
Wed, Apr 2 at 12:10 AM

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Opinion: Geopath is not perfect, but we should support it (EMC Outdoor)

by Betsy McLarney. Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its mission. […]

emcoutdoor.com
Tue, Apr 1 at 9:47 PM

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Retail Technology Show Opens Tomorrow In London; 15,000 Retail Folks But Only 10 Or So Digital Signage Vendors? (16:9)

It’s a silly thing, I know, but I am fixated on this notion that suppliers and service providers targeting a specific vertical market might ... […]

sixteen-nine.net
Tue, Apr 1 at 5:58 AM

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Display Analysts Ted Romanowitz and Morris Garrard Of Futuresource Review Highlights And Observations From ISE 025 (16:9)

The UK-based research and advisory firm Futuresource Consulting sends a big team every year to the ISE trade show in Barcelona, and then a ... […]

sixteen-nine.net
Tue, Apr 1 at 5:42 AM

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Hold Please

When I was in Barcelona for ISE, I was quietly telling a bunch of industry friends I was going to make a big announcement ... […]

sixteen-nine.net
Tue, Apr 1 at 3:33 AM

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Spain’s Trison Now Rolling Out 5,000 Digital Signage Projects Annually (16:9)

This is an interesting post from German language content partner invidis – an interview with Alberto Caceres, the CEO of Trison, the biggest pure-play ... […]

sixteen-nine.net
Mon, Mar 31 at 10:41 PM

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Understanding A Proper Go to Market Analysis and Strategy

By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP Go to Market Analysis (GTM) A go-to market analysis (GTM) plus the creation of a marketing strategy begins with an internal and external look at the company. As students of marketing for nearly 5 decades we understand the evolution that has taken place but there is one common denominator spanning the years. […]

digitalsignagefederation.org
Mon, Mar 31 at 5:14 PM

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Turns Out E Ink Not The Only Company Making, Marketing Large Format Color E-Paper Displays (16:9)

There were a dozen or so pure-play and specialty display manufacturers at Integrated Systems Europe last month showing their adaptations of base E Ink ... […]

sixteen-nine.net
Sun, Mar 30 at 10:08 PM

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BlueZoo Adds To Patent Stack For Its Passive WiFi Audience Measurement Tech

The Silicon Valley audience measurement tech firm BlueZoo has been granted a seventh patent with the US Patent and Trademark Office, having to do ... […]

sixteen-nine.net
Thu, Mar 27 at 12:47 PM

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Auto Displays Seen By Taiwan’s Ennostar As First Scaled Use-Case For MicroLED (16:9)

This is a little nerdy but interesting, as it shows the direction of one of the Taiwan companies putting a lot of money and ... […]

sixteen-nine.net
Thu, Mar 27 at 8:49 AM

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Spectrio Launches RMN Gateway To Turn In-Store Digital Signage Screens Into Revenue-Generating Assets

Tampa-based digital signage software and systems provider Spectrio has boosted its capabilities for targeted retail customers with the launch of what the company calls ... […]

sixteen-nine.net
Thu, Mar 27 at 8:14 AM

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