AI Is Fueling a New Era of Out-of-Home Advertising Published: July 16, 2026 Artificial intelligence may be reshaping the digital world, but some of the category’s fastest-growing companies are turning to the physical world to build their brands. According to the OAAA revenue report, U.S. […]
NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]
Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]
Hyper-Local Cultural Moments Are Changing Media Strategy By Kathleen Sampey for StreetFight Published: July 9, 2026 National brands have long relied on centralized media strategies to deliver consistent campaigns across every market. […]
Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in the US OOH sector, as clients increasingly look for smarter, more accountable and more connected solutions. […]
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month Leading premium OOH operator BackLite UK, a subsidiary of Multiply Media Group (MMG), has expanded its premium large-format outdoor Landmark Series portfolio with the addition of Chiswick Towers, two iconic advertising structures located on one of the main routes linking London and Heathrow Airport. […]
(Dallas, TX. 2026) Always a robust tool for developers, Zynchro System (www.zynchro.tv) is harnessing the power of AI at the core of technical development while at the same time delivering AI assistant, Zyvo, to aid customers with content creation and campaign management. […]
For Cannes Lions 2026, AdQuick launched an out-of-home campaign designed to do more than advertise at the festival, it was intended to demonstrate how modern OOH actually works. […]
France, 25 June 2026 – Unveiled at Cannes Lions 2026, Displayce, a technology suite specialising in DOOH, is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation and analysis of digital out-of-home campaigns. […]
DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, continues to show that even the most powerful digital media are major beneficiaries of in-person conversations and networking. According to WPP Media, global digital out-of-home is forecast to grow 9% annually and represent 43.9% of total OOH revenue by 2030, reaching USD 31.4 billion. […]
I. The Man Who Killed His Own InventionThere is a category of human being who builds something so consequential that the thing outgrows them, and then lives long enough to watch it become something they no longer recognize, and then, in the strangest cases, stands up in public and says the thing should probably go away now. […]
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Advertisers using AdQuick to plan and book outdoor advertising campaigns can now access Global’s digital and static posters across the UK.IntegrationThrough a direct connection with Global’s content management system, AdQuick surfaces real-time availability of outdoor advertising assets. Inventory can be filtered down to a specific location, a point of interest, or a UK postcode. Inventory Global’s outdoor advertising portfolio is one of the most premium and comprehensive out of home networks in the UK spanning large and small format digital screens, premium roadside billboards, buses, and Transport for London’s Tube and rail network. Bespoke campaign proposals When a marketing brief arrives the AdQuick platform automatically requests and confirms what is available and populates packages to meet the campaign requirements and reach target audiences.Frequently requested packagesGlobal can also access frequently used templates, including multi-format and multi-city packages, transit network takeovers, and commonly requested solutions. […]
Mada Media awards concession for 21 digital Unipoles along Sheikh Zayed Road as part of efforts to enhance Dubai’s urban landscape and smart OOH ecosystem Dubai, June 2026: Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetization of 21 digital Unipoles billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]
Why the World Cup Is Really Thousands of Local Marketing Moments By Kathleen Sampey for StreetFight Published: June 9, 2026 The biggest mistake brands make when approaching the FIFA World Cup is treating it as a single media event for local marketing. […]
