Leveraging the insights produced will result in superior message relevancy, which will have a measurable impact on consumer behavior. […]
The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]
Paris, 29 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]
I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]
If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. […]
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]
Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]
The new state-of-the-art display is energy-efficient and features seamless, high-resolution picture quality. […]
Technology, it’s always changing and always being taken to the next level. As technology furthers itself the need grows more. Currently, everything is turning digital. […]
Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations. […]
The large-format digital billboard company that operates in Toronto, Montreal and Vancouver has a total of 24 digital billboards. […]
The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. […]
Do you believe digital-out-of-home exerts a clear impact on the wider digital universe but don't know how to prove it? A new study leverages neuroscience and proves for the first time how digital out of home positively influences consumer responses to other media.The pioneering research, conducted by Neuro-Insight, used brain imaging to explore the neurological impact of digital out of home on other screen and mobile devices.The results of the Beyond Out Of Home study were released at a BAFTA meeting in London before an invited audience of 100 advertising executives, media buyers and industry specialists."A previous study had demonstrated that premium outdoor sites positively primed responses to standard outdoor sites," says Heather Andrew, CEO of Neuro-Insight (U.K.), which conducted the study. […]
The Spokane-area restaurant is using the media player in four locations. […]
The Bloomberg Hub delivers a unique business travel experience, providing timely and relevant news, data and information within a visually compelling, technology-driven space. […]
