OOH Media and the Internet of Things
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert. […]
Tue, Mar 31, 2015 at 8:00 PM
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert. […]
Dayton, Ohio-based Stratacache continues to push its business ops into new regions, announcing today it has opened an office in Bangalore, India and has plans to hire as many as 15 people. Bangalore makes a lot of sense for the signage CMS firm as it is India’s tech capital and has a couple of universities that are said to rival MIT. […]
Wavetec's high-definition displays were installed to operate 24/7 at the bank's monitoring room. […]
Seen through the eyes of Kinetic Active's Mike Gamaroff, the technology at DSE 2015 enables agencies to dream up amazing customer experiences. […]
The whole Google does digital signage thing just got even more interesting – with Google via Asus announcing the Chromebit, which is effectively a Chromebox as an HDMI stick. The units are expected to cost less than $100 USD. The Chromebits will have a Rockchip processor, 2GB of RAM and 16GB of eMMC flash storage. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that it will report results for the quarter ended March 31, 2015 after the market closes on Tuesday, May 5, 2015. The earnings announcement will be available in the Investor Relations section of the Company's website, www.OUTFRONTmedia.com. […]
The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier or self-checkout kiosk. […]
A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]
The unique digital signage solution enables the Edge to use location-based advertising, live video streaming and special offers throughout the arena. […]
Enplug's open SDK platform for digital signage lets anyone create apps to promote real-time interactive, engaging customer experiences in any location. […]
Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, asserts three ways in which music can bring value to a brand: identity, engagement and currency. […]
New LED displays installed at each end of the facility are expected to work together to elevate the experience of any event. […]
Entries for the inaugural digital billboard advertising program will be accepted up to midnight on March 31. […]