Honey Nut Cheerios Buzzes in With One Sweet Billboard
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Wed, Nov 18, 2015 at 12:00 PM
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Jose Cuervo unveiled a cutting-edge experiential zone at JFK International as an ode to the 1972 Rolling Stones tour! The tequila connoisseur is helping Rolling Stones fans celebrate the band’s legacy with a 1,500 square foot replica plane, fully equipped with the band’s signature drink – tequila sunrise! […]
Jose Cuervo unveiled a cutting-edge experiential zone at JFK International as an ode to the 1972 Rolling Stones tour! The tequila connoisseur is helping Rolling Stones fans celebrate the band’s legacy with a 1,500 square foot replica plane, fully equipped with the band’s signature drink – tequila sunrise! […]
Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]
Another set of companies has entered the competition to win the eyeballs, hearts and budgets of grocers, convenience store operators and consumer brands with connected, transparent LCD displays embedded in cooler and freezer doors. […]
Free is one of the oldest tools in the marketing sales kit. Get your first one free! Buy one, get the next one free. […]
London (UK), November 17, 2015 – Primesight has partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle. […]
The Google-backed Asus Chromebit is now on the marketplace in the U.S. and select countries, with the U.S. version priced at $85 for what’s billed as a computer on a stick. […]
The two companies have merged to provide engagement and technology solutions for theaters, stadiums and restaurants. […]
Its latest campaign at the MTR Hong Kong station positioned Olay as a leader in innovative OOH advertising. The skincare products giant created a total brand emersion for Olay Total Effects using huge wall posters, celebrity-directed video, QR codes, NFC scans, and new technology by which commuters simply needed to shake their smartphones in front of creative in order to download discount offers. […]
Its latest campaign at the MTR Hong Kong station positioned Olay as a leader in innovative OOH advertising. The skincare products giant created a total brand emersion for Olay Total Effects using huge wall posters, celebrity-directed video, QR codes, NFC scans, and new technology by which commuters simply needed to shake their smartphones in front of creative in order to download discount offers. […]
Paris, 16 November 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux Europe Holding SAS has completed the acquisition of CEMUSA (Corporación Europea de Mobiliario Urbano SA), an outdoor advertising subsidiary of the Fomento de Construcciones y Contratas SA (FCC) group with operations in Spain, the United States, Brazil and Italy. […]
Christie has announced its acquisition of Allure Global Solutions, the Atlanta software and services firm that has been largely focused on signage and POS systems for the cinema and sports and entertainment industries. The company will now be known as Allure, a Christie Company. […]
A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. […]
Say, “Good-bye, GITEX.” InfoComm MEA will become a stand-alone show in 2016. There will be no more co-location with GITEX, the giant IT show of the region. […]