Olay campaign offers a “total effect”
Its latest campaign at the MTR Hong Kong station positioned Olay as a leader in innovative OOH advertising. The skincare products giant created a total brand emersion for Olay Total Effects using huge wall posters, celebrity-directed video, QR codes, NFC scans, and new technology by which commuters simply needed to shake their smartphones in front of creative in order to download discount offers. […]
Mon, Nov 16, 2015 at 12:57 PM