Heineken toasted its Heineken 3 beer with its biggest product launch campaign in Australia. The promotion featured JCDecaux Citylights with giant Heineken 3 bottles molded onto panel fronts and alluring ad copy about great tasting beer without the carbs or calories. The beverage company utilized an innovative approach in OOH to let Australians know that they too can “have it all! […]
As part of a replica stadium constructed on the previous Mile High Stadium site, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has manufactured and installed an LED video display inside Mile High Monument in Denver, Colorado. […]
Elo, a global supplier of digital touchscreen solutions, today unveiled the new 5551L 4K ultra high definition (UHD) 55-inch interactive digital signage display. The new large format touchscreen features a 10-touch tablet-like infrared technology for a smooth and highly responsive multi-user interaction. […]
Posterscope USA, a leading Digital Out-of-Home (OOH) communications specialist, along with partners Quividi, EYE Corp Media and Engage M1 designed and executed a campaign for the GMC Acadia featuring technology that anonymously detected gender, facial expression, age and composition of the passing audience and then served responsive and engaging branded content targeted to that specific audience. […]
LG Electronics USA Business Solutions was selected by the Greater Orlando Aviation Administration (GOAA) to provide video screens for the renovation of the departure processing facilities at Orlando International Airport that serves more than 41 million leisure and business travelers each year. […]
The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. […]
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]
Digital Outdoor, one of the first independent outdoor companies to purchase LED video billboard displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in 2005, has once again put trust in Daktronics products by upgrading with newer technology. […]
Toshiba America Business Solutions is helping to enhance the visitor experience at Crazy Horse Memorial – the world’s largest mountain carving – through the inclusion of the company’s Ellumina™ digital signage line. […]
In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco remains in the forefront, being the first to offer a standard 10-year parts warranty at no additional cost. […]
Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announces a data and product development partnership with Blue Bite, a top cloud-based IoT platform company. SITO Mobile’s Marketing Platform provides advertisers access to more than 98% of U.S. […]
If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. […]
ArcLight Cinemas, offering a unique moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers, and Cinema Scene Marketing, the leading provider of in-theatre digital signage solutions, announce the unveiling of an innovative and iconic digital “ArcLight StoryWall” that now delights moviegoers exclusively at ArcLight Cinemas Sherman Oaks in Los Angeles with vivid digital images from the latest movies. […]
Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific movie. […]
In fact, these ‘billboards’ are far-removed from the cut-throat world of consumerism, while they are also doing more to help the drought-ravaged villagers than the local government. But how can this be, we hear you ask? Put simply, these are far from ordinary billboards, as in fact they are fitted with large-volume tanks that have been harvesting rainwater. […]
