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16:9: If You’re Hearing Digital Signage Software Pitches, Get A Nerd In The Room

Guest Post: Luis Villafane, Maler Digital Signage Here’s some very simple, experienced advice for anyone looking at starting a large digital signage network: get a nerd in the room when you’re talking to the people who sell digital signage software. That nerd will filter the bullshit. And trust me, there’s a lot of bullshit to filter. […]

sixteen-nine.net
Mon, Oct 10, 2016 at 12:54 AM

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Stephen Freitas: OOH resolves the conflict between precision targeting and mass marketing (OAAA)

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]

thoughtleadership.oaaa.org
Mon, Oct 10, 2016 at 12:52 AM

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Unveiling the Digital Media Mile

The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty synchronized 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]

Fri, Oct 7, 2016 at 2:05 PM

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Unveiling the Digital Media Mile

The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty synchronized 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]

Fri, Oct 7, 2016 at 2:05 PM

Permalink

Unveiling the Digital Media Mile

The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]

Fri, Oct 7, 2016 at 2:05 PM

Permalink

Unveiling the Digital Media Mile

The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]

Fri, Oct 7, 2016 at 2:05 PM

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Ghostbusters Content at Madame Tussauds in NYC

When executed appropriately, triggered content can have an enjoyable impact on the intended audience. Recently, we had the opportunity to work on a project at Madame Tussauds in NYC that was based on the new Ghostbusters movie. […]

digitalsignageconnection.com
Fri, Oct 7, 2016 at 11:27 AM

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Adidas Golf Wows Customers with Lift & Compare Experience

Shikatani Lacroix delivered simple, immersive and interactive experiences that allow natural browsing of adidas Golf footwear without touch screens or complex interfaces. The adidas Lift & Compare experience used digital screens above shoes that, when lifted, trigger specific comparison content. The experience is implemented across Canada. […]

digitalsignageconnection.com
Fri, Oct 7, 2016 at 10:19 AM

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Enjoy your break!

Nestlé embraced its famous "Have a break, have a KitKat" tagline by offering commuters in the frenzied city of Bogotá a moment of fun. The brand worked with JCDecaux to transform bus shelters into dance machines, and passersby were invited to bust a move while waiting for the bus. Nestlé rewarded those who cut a rug with KitKat bars dispensed from the shelters! […]

Fri, Oct 7, 2016 at 9:59 AM

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Enjoy your break!

Nestlé embraced its famous "Have a break, have a KitKat" tagline by offering commuters in the frenzied city of Bogotá a moment of fun. The brand worked with JCDecaux to transform bus shelters into dance machines, and passersby were invited to bust a move while waiting for the bus. Nestlé rewarded those who cut a rug with KitKat bars dispensed from the shelters! […]

Fri, Oct 7, 2016 at 9:59 AM

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Enjoy your break!

Nestlé embraced its famous "Have a break, have a KitKat" tagline by offering commuters in the frenzied city of Bogotá a moment of fun. The brand worked with JCDecaux to transform bus shelters into dance machines, and passersby were invited to bust a move while waiting for the bus. Nestlé rewarded those who cut a rug with KitKat bars dispensed from the shelters! […]

Fri, Oct 7, 2016 at 9:59 AM

Permalink

Enjoy your break!

Nestlé embraced its famous "Have a break, have a KitKat" tagline by offering commuters in the frenzied city of Bogotá a moment of fun. The brand worked with JCDecaux to transform bus shelters into dance machines, and passersby were invited to bust a move while waiting for the bus. Nestlé rewarded those who cut a rug with KitKat bars dispensed from the shelters! […]

Fri, Oct 7, 2016 at 9:59 AM

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Big Apple Plays Host to NEC Display’s 23rd Annual Partner Showcase

CHICAGO – October 6, 2016 – NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, invites you to its annual New York Partner Showcase, featuring the latest visual technology solutions to meet business challenges, taking place on October 26 at SIR Stage 37, just minutes from Times Square and the Javits Center. […]

digitalsignageconnection.com
Fri, Oct 7, 2016 at 9:20 AM

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Matrox Wins “Digital Signage Product of the Year” at AV Awards

October 6, 2016 — Matrox® today announced that the C-Series line of multi-display graphics cards was honoured with the “Digital Signage Product of the Year” award at the 18th annual AV Awards held in London, UK. […]

digitalsignageconnection.com
Fri, Oct 7, 2016 at 9:15 AM

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Fashion Show Mall Installation Brings Home AV Award for Daktronics

BROOKINGS, S.D. – Oct. 6, 2016 –Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was presented the 2016 AV Award for Retail Project of the Year thanks to the now iconic installation for Fashion Show Mall in Las Vegas, Nevada. […]

digitalsignageconnection.com
Fri, Oct 7, 2016 at 9:08 AM

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