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16:9: Cloud down, so sign down

Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone thought it was a good idea to serve up this sign’s content live from the cloud.  Cloud down = sign down. […]

sixteen-nine.net
Tue, May 26, 2015 at 2:30 PM

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16:9: German Digital OOH Campaign Aims At Women; Tells Men To Move On

The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]

sixteen-nine.net
Thu, May 21, 2015 at 9:39 AM

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Docs: Mark Boidman’s Digital OOH Industry Analysis

  M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the money out there in advertising. […]

sixteen-nine.net
Tue, May 19, 2015 at 4:32 PM

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16:9: Pattison Onestop Rolls Out New Big Screen To Mobile Service

The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]

sixteen-nine.net
Tue, May 19, 2015 at 3:18 PM

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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]

sixteen-nine.net
Mon, May 18, 2015 at 10:00 AM

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Projects: Swedish Subway Ad Trick Finds Its Way To New York

You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]

sixteen-nine.net
Fri, May 15, 2015 at 5:15 PM

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16:9: Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]

sixteen-nine.net
Fri, May 15, 2015 at 11:40 AM

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DOOHgood: Nepal Still Needs Help, So Kathmando Something

The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]

sixteen-nine.net
Thu, May 14, 2015 at 5:27 PM

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16:9 on Digital Signage Security: Hackers Take Over Atlanta Billboard, Run (Literally) Butt-Ugly Content

Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. […]

sixteen-nine.net
Thu, May 14, 2015 at 1:55 PM

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16:9: Digital Billboard In London Falls, Crushes Passerby

Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]

sixteen-nine.net
Tue, May 12, 2015 at 2:57 PM

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Projects: Shell Does Own Gas Pump Network

Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:47 AM

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Sightings: Digital Vending Machine At SFO

Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first for me. […]

sixteen-nine.net
Mon, May 4, 2015 at 12:02 AM

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16:9: Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup

Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies.  “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]

sixteen-nine.net
Thu, Apr 30, 2015 at 3:07 PM

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16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

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16:9: New DOOHgood Video For Nepal

Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]

sixteen-nine.net
Tue, Apr 28, 2015 at 4:46 PM

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