by Florian Rotberg. The Place Exchange acquisition – Broadsign’s fourth M&A transaction in seven years – creates the world’s largest DooH platform provider. Combined, the two companies have 370 employees and a network of programmatically transactable OoH inventory encompassing 1.8 million screens. […]
by Dave Haynes. Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. […]
by guest author, Florian Rotberg. Shell acquired Volta in 2023 after the U.S.-based startup faced mounting financial struggles. But in August 2025, the oil giant confirmed it would dismantle Volta’s networkof more than 2,000 charging stations, shifting its focus to paid fast-charging infrastructure. […]
The idea is as simple as it is effective: audience analytics sensors already built into DooH screens are repurposed for video surveillance at night. ... […]
The German media conglomerate Bauer is going all in on DooH. Following the acquisition of Clear Channel’s Northern Europe business (UK, Scandinavia), the Hamburg-based company is now also investing in digital signage infrastructure – bringing the British DooH totem manufacturer and Clear Channel supplier Amscreen into the family, as reported by City AM. […]
The global OoH-market grew by 10 percent in 2024 well ahead of other legacy media. While the US market exceeded for the first time ... […]
Wildstone Capital is shaking up the German digital out-of-home (DooH) sector through a strategic partnership with Berlin-based Hygh. The collaboration aims to develop a ... […]
The instore audience data specialist, Advertima, has formed a partnership with Publicis Media in the Middle East to offer unified audience-based media buying across ... […]
Advertising is present in pretty much every airport a traveler might come across, but the ad faces – static or digital – tend to ... […]
The Out of Home Advertising Association of America (OAAA) has been handing out awards for excellence in billboards, posters and other formats LONG before digital ... […]
The US-based outdoor media company Clear Channel is continuing its pullback from just about any market other than America – with the latest news that ... […]
The out of home media company that has an eight-year ad contract with Transport for London (TfL) says an expanded and digitally upgraded network in ... […]
Readers have regularly seen OOH advertising market status updates from the US-based Out of home Advertising Association of America, but its been more rare ... […]
Hat top Nick Coston, who had this on his Substack page … This hits me as slightly nuts, but a new digital OOH media ... […]
Fuel retailer-focused DOOH network GSTV has changed owners, with MidOcean Partners picking up control from another PE firm, Rockbridge Growth Equity, which will hag ... […]
