In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. […]
In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]
With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. […]
