Raw Feed & Search

Will evolution in ‘data & tech’ make OOH more relevant? (OAAA)

Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]

thoughtleadership.oaaa.org
Tue, Nov 5, 2019 at 4:02 PM

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16:9: Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement.    The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]

sixteen-nine.net
Thu, Oct 3, 2019 at 11:01 PM

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DOOH tech experts: How to use data to increase the effectiveness of DOOH campaigns (OAAA)

Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in executing an audience-optimized strategy but still would like to maintain visibility into where the OOH ads might flow. […]

thoughtleadership.oaaa.org
Mon, Aug 19, 2019 at 11:02 AM

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OLED “Neural Mirror” Reveals How Biometric Machines See Us (DSConnection)

Rome-based design and technology studio Ultravioletto, known for producing installations with robot dancers in “5 Sonic Arms” and code art in “Tribute to Creators,” recently unveiled their “Neural Mirror,” which takes all of the digital signage and communications industry’s concerns about privacy and biometrics and transforms them into an installation with a provocative artistic statement. […]

digitalsignageconnection.com
Wed, Aug 14, 2019 at 11:22 AM

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The Push and Pull of Out of Home Today

In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]

emcoutdoor.com
Tue, Jun 11, 2019 at 3:51 PM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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The Brave New World of Location Based Marketing

In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]

emcoutdoor.com
Thu, May 2, 2019 at 2:19 PM

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Preview of the #OOH2019 Expo exhibitors

Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning and buying. […]

thoughtleadership.oaaa.org
Mon, Apr 22, 2019 at 12:07 PM

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Tech Talks: The Next Big OOH Trend

Automation, data, programmatic, and dynamic creative have been hot topics over the past couple of years. As these new technologies and processes are being implemented, the next big OOH trend will be more logistical in nature – encompassing the industry’s digital transformation and change management of such a major shift. […]

thoughtleadership.oaaa.org
Mon, Mar 25, 2019 at 7:17 PM

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Bjorn Pieper Of NDS On Using Data To Make Digital Signage Networks Truly Smart

The Dutch software company NDS has been offering a digital signage software solution for 25 years now, and like the handful of other companies that have been around this business that long, they’ve survived and grown based on the ability to do certain things very well. In the case of NDS, the company’s roots and core business are at airports. […]

sixteen-nine.net
Wed, Mar 13, 2019 at 12:14 AM

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16:9: Santiago’s Subway Rolls With Smart Stations, Data-Driven Screens

This is an information-rich digital sign on Chile’s Santiago Metro. It runs ad messaging and educational messages, but what I like is the amount of detail in the train status messaging. The city’s transit system is using DENEVA, the transit-focused digital signage system developed by Spain’s ICON Multimedia. […]

sixteen-nine.net
Thu, Jan 24, 2019 at 8:57 AM

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16:9: Mvix Puts 150 Business Data Sources And Widgets In New Portal

DC-area CMS software firm Mvix has announced a data integrations portal with more than 150 business data sources and integrations – enabling end-users to automate the presentation of content from sources as diverse as HubSpot and court dockets. […]

sixteen-nine.net
Wed, Jan 23, 2019 at 9:04 AM

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Experts Help Describe Today’s OOH to a Non-Techie (OAAA)

Stephanie Gutnik, BroadSign: My preferred way to start a discussion about OOH assumes that everyone is a “non-techie,” regardless of the channel or industry they work in. By focusing on the relevant and memorable OOH campaigns people experience daily, they can more meaningfully understand its impact. […]

thoughtleadership.oaaa.org
Mon, Dec 17, 2018 at 8:00 AM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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Nine Keys For A Successful Workplace Digital Signage Content Plan

Guest Post: Kaijus Asteljoki, Valotalive Digital signage content strategy helps you outline the plan for a successful implementation and to maximize the impact of the investment. With proper planning you can also avoid the possible simple mistakes. […]

sixteen-nine.net
Tue, Dec 11, 2018 at 11:34 AM

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