Solutions360's flagship platform, Q360, helps AVI Systems enhance collaboration and decision-making with real-time data and streamlined operations. The post AVI Systems Transforms Operations with Solutions360 appeared first on Commercial Integrator. […]
I was chatting the other day with an industry veteran who shares my possibly strange affection for what I call boring digital signage – ... […]
Integrating data sources from different management and operations systems is incredibly powerful and important in running relevant, timely messaging on digital signage networks, but ... […]
The DC-area digital signage CMS software and services provider Mvix sees a big future in data-driven content in corporate environments, and has announced moves ... […]
Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of Home media can work together, alongside your other channels, to tell a deeper brand story and effectively get your message across to core audiences. […]
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Farrokh Mansouri has head of data science. COMMB logo The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. […]
One of the terms the digital signage community is going to start seeing more often is headless CMS – the idea of getting away from the walled garden nature of many to most digital signage platforms and instead offering something that is open and flexible. […]
Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. […]
Daktronics has partnered with Stats Perform to offer schools a wide array of content to display across its stadiums. With data-driven stories living in-stadium, schools can take advantage of new sponsorship assets while giving fans an added dose of content that enhances the game-day experience. […]
If you are in the U.S. or Canada – or further afield – spending an inordinate amount of time watching TV analysts explain the nuances of election returns in rural counties, you are seeing a lot of touchscreens being worked to the point of smoking. […]
The French software firm Intuiface – which markets a no-coding-necessary platform for building and running interactive digital experiences – has launched a free consulting service designed to help the ecosystem and end-users wrap their heads around analytics. The free service focuses on KPI identification based on project goals. […]
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Presented By: Summary: In this hands-on, interactive webinar, Navori Labs’ Product Manager Jordan Feil discusses the benefits of using real-time information to trigger content that will drive audience engagement. […]
As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. […]
This is the launch of our Ask the Experts content series, a collection of agency and brand leaders’ short-and-sweet responses to a single question related to out-of-home advertising, experiential and digital marketing. […]
