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Digital Signage Network Boosts Lunya Brand Awareness (DSConnection)

This project involves an easy-to-manage, flexible digital signage network installed in New York and Santa Monica showrooms of Lunya luxury sleepwear. A couple of screens or numerous video walls, it’s critical for Lunya that setting up takes no more than 5 to 10 minutes, and the content updates in a matter of seconds. […]

digitalsignageconnection.com
Fri, Nov 1, 2019 at 10:10 AM

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Are projected holograms a fad? (DSConnection)

Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of holographic display systems is a fad. […]

digitalsignageconnection.com
Fri, Aug 16, 2019 at 3:55 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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Changing the Way You Think About Event Spaces

Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with industry leaders. You book your flight, find a hotel and look at sessions you’ll want to attend. […]

emcoutdoor.com
Tue, Jan 29, 2019 at 1:48 PM

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Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Many people are aware of CX when it comes to talking with a waitress at your favorite restaurant, or asking a concierge about fun things to do in a new city at a hotel. A customer’s experience goes so much deeper than that, though. […]

emcoutdoor.com
Thu, Nov 1, 2018 at 11:55 AM

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Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach themselves. This positioning strategy is a value-add for a brand, but it can also be polarizing. […]

emcoutdoor.com
Tue, Oct 9, 2018 at 2:27 PM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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Infographic: Out of Home and the Casual Consumer

Out of Home advertising is something we encounter on a daily, even hourly basis. According to study by OAAA, 83% of Americans say they see five or more OOH ads every day. Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. […]

emcoutdoor.com
Thu, May 31, 2018 at 4:49 PM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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Why Top Brands Spend More on Out of Home

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. […]

emcoutdoor.com
Thu, May 10, 2018 at 1:22 PM

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Using Sports to Engage and Connect with Consumers

The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]

emcoutdoor.com
Thu, Apr 26, 2018 at 10:55 AM

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Does programmatic spell the end for branding?

It’s the age-old challenge for any company – invoking a feeling in consumers that they associate with the company name. No matter The post Does programmatic spell the end for branding? appeared first on InsideDigital.org. […]

insidedigital.org
Mon, Feb 16, 2015 at 2:36 PM

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