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The Future of Touchscreen Technology in a Touch-Ready World

As the widespread proliferation of touch technology creates a new expectation in users’ minds, how can commercial designers install touchscreens that meet those expectations in more demanding environments? When users have pre-existing expectations of responsive touch performance, how do designers overcome the robust demands placed upon technology by industrial applications? […]

digitalsignageconnection.com
Thu, Apr 9, 2020 at 9:14 AM

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How to use digital signage in grocery stores to drive more business (Broadsign)

Though grocery stores have not been immune to the changing fortunes of the retail space, revenues in the space continue to grow year on year, clearing more than $640 billion in the United States in 2017. […]

broadsign.com
Thu, Jul 25, 2019 at 5:17 PM

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3 findings from 5 months’ worth of programmatic DOOH data (Broadsign)

Programmatic DOOH is about data. We’ve reached the point in our little island of the advertising game where intuition needs to lead to testable hypotheses, and where real decisions can be made based on the findings. […]

broadsign.com
Tue, Jul 9, 2019 at 8:47 PM

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The future of programmatic DOOH buying (Broadsign)

Edith Gagné, VP of development, is just one of the many smart and talented people that have joined the Broadsign team with our recent acquisition of Campsite. Edith has been working in the DOOH industry for 15 years, and it’s with this experience that she helped lead the creation of Campsite. […]

broadsign.com
Thu, Jun 13, 2019 at 7:14 PM

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What is interactive digital signage? (Broadsign)

The advantages of digital signage displays go well beyond allowing movement and brighter colour. Introduce a touchscreen, wireless connectivity, or other technologies that enable interaction and suddenly your screen becomes something more. They allow onlookers to become participants, opening new possibilities for advertising and for delivering services. […]

broadsign.com
Thu, Jun 6, 2019 at 10:44 AM

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How to get the most out of digital cannabis dispensary signage

The movement to legalize cannabis for recreational use has picked up steam in the past couple of years, with multiple states decriminalizing or outright legalizing the practice and Canada legalizing cannabis across the country. Hundreds of entrepreneurs have seized the opportunity to set up their own shops where legal. […]

broadsign.com
Thu, May 30, 2019 at 12:52 PM

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The DOOH industry is consolidating, which means it is getting mature: Adrian Cotterill (Interviewed by Broadsign)

Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]

broadsign.com
Thu, May 23, 2019 at 11:15 AM

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How location data can predict interests better than online data – and what this means for out-of-home (Broadsign)

When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]

broadsign.com
Thu, May 16, 2019 at 6:41 PM

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And even brighter we shine – Broadsign & Campsite

There’s no doubt that it’s an exciting time for us, with the recent addition of Ayuda to the Broadsign family. Well, the excitement continues, and we’re pleased to announce the acquisition of another amazing Montreal-based company: Campsite. […]

broadsign.com
Wed, May 8, 2019 at 10:07 AM

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The Most Effective Ways for Airports to Use Digital Signage

As the global middle class continues to grow, so too does the proportion of people taking to the skies in search of adventure and opportunity. […]

broadsign.com
Thu, May 2, 2019 at 10:26 AM

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United we shine – Broadsign & Ayuda

It’s no secret that Broadsign and Ayuda have had an interesting history. Founded around the same time, virtually just down the road from each other in Montreal, our two companies have had quite the rivalry. […]

broadsign.com
Tue, Apr 23, 2019 at 5:00 AM

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It’s time to deploy digital kiosks. Here’s why

Inside and out, and all around the world, digital kiosks are taking over. Typically incorporating touch-enabled screens, these kiosks represent an ideal intersection of appeal and functionality. For all manner of businesses and other entities, there’s a lot to be gained by installing kiosks in key locations. […]

broadsign.com
Thu, Apr 18, 2019 at 12:09 PM

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How independent billboard operators can succeed with digital out-of-home

As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays each, but operate some of the hidden gems of the out-of-home world. […]

broadsign.com
Thu, Apr 4, 2019 at 11:16 AM

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Fresh spring updates to our digital signage software

Spring is the time for all things fresh and new – trees budding, flowers growing, birds flying back home…and an update to our entire platform! We’ve been working on lots of features over the past while and we’re excited to finally share them with you. […]

broadsign.com
Mon, Apr 1, 2019 at 3:55 PM

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Enhance your cinema marketing strategy with digital signage

Despite shaky attendance numbers and challenges from at-home and online media, revenues for the cinema space are trending upwards. […]

Fri, Mar 29, 2019 at 3:49 PM

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