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AdQuick introduces the OOH Media Planner: a standalone, free tool for advertisers to plan out-of-home campaigns

Today, we’re excited to announce the launch of our OOH Media Planner – a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, OOH Media Planner identifies the most effective way to spend your media budget in order to meet your unique campaign goals. […]

adquick.com
Wed, Jan 20, 2021 at 9:55 AM

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How OOH ad space is priced and how to get the best rates for your campaign (AdQuick)

8 tips for getting the most value out of your OOH advertising campaigns After nearly a year of rolling lockdowns and pandemic-induced business closures, people will soon take to the streets once again—likely, in droves—and stop relying on their digital devices to be their primary point of connection to the real world. […]

adquick.com
Tue, Jan 12, 2021 at 8:22 PM

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Allow Us To Re-Introduce Ourselves

At AdQuick, our mission is to empower everyone to put their message into the world. We do that by removing all barriers to out-of-home (OOH) ad buying, with a powerful platform that’s a delight to use.   The physical world brings context and opportunity — saying the right message in the right place at the right time has incredible power. […]

adquick.com
Thu, Dec 17, 2020 at 10:47 PM

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Announcing Our New Charitable Partnership with the Last Prisoner Project

We’re excited to announce a new partnership today that means a lot to us and many of our customers. As of November 2020, we will be donating 10% of all cannabis-related advertising proceeds to the Last Prisoner Project (LPP). Here’s a little more about this worthy organization and how our partnership came to be. […]

adquick.com
Thu, Dec 17, 2020 at 8:12 PM

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Out-of-Home (OOH) Advertising Trends in 2021

4 major forces shaping OOH advertising in the post-COVID world‘Tis the season for talking about “trends” yet again. And if you’ve just rolled your eyes, trust us, we feel you. […]

adquick.com
Mon, Dec 14, 2020 at 8:21 PM

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How 8×8 Uses OOH Advertising to Make Its $30M Marketing Spend More Profitable

This is the untold story of how a technology innovator is taking on a $55B communication tech market. […]

adquick.com
Fri, Dec 4, 2020 at 5:08 PM

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Introducing Movement-Based Audiences

A few months ago, we launched our programmatic offering. Today, we're excited to share that we’ve launched the ability for advertisers and agencies to target specific demographic and behavioral audiences in both our programmatic DSP and our traditional OOH buying platform. […]

adquick.com
Thu, Sep 10, 2020 at 11:13 AM

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Optimizing for Conversions, Not Impressions: The Shape of Programmatic DOOH Advertising to Come

A personal note to all my fellow marketers before we jump into the good stuff:I joined AdQuick almost two years ago with the hope that we'd build a software product that enabled digitally-native, revenue-focused marketers like myself to use the out-of-home advertising medium as a performance channel – with a familiar, user experience and the ability to measure conversions events for any type of business.I already knew that 0ut-of-home advertising was a valuable marketing channel before joining the team.Marketers at companies with brick and mortar locations have used this medium as an indispensable part of their programs for decades.They figured it out – running experiments by placing OOH media outside of or on the way to their physical locations and measuring the incremental lift in that store's sales.But what about internet businesses without storefronts?There are so many variables that can impact an OOH campaign's effectiveness. […]

adquick.com
Thu, Jun 18, 2020 at 5:28 PM

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Introducing AdQuick Programmatic & Attribution Suite

Yes, we actually put this Rick Astley ad in Times Square using our product. It took us less than 5 minutes. 3 Sentence SummaryToo busy to read this whole post? […]

adquick.com
Thu, Jun 18, 2020 at 3:34 PM

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The Basics of Programmatic DOOH Advertising

If you’ve been paying close attention to the out-of-home advertising space over the last few years, you probably have seen it getting a lot of newfound attention.And for good reason. […]

adquick.com
Fri, Jun 12, 2020 at 8:12 PM

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Billboard Placement: Why Location is So Critical

There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important. In addition to location, you’ll also have to consider which type of billboard you want to use for your advertisement and what size would be most effective. […]

adquick.com
Fri, Jun 5, 2020 at 10:33 PM

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How Do You Calculate OOH Impressions?

If you’re used to working with different types of advertising media, it might seem difficult at first to get a sound measurement of how exactly an out-of-home, or OOH, ad campaign is actually performing. […]

adquick.com
Wed, Jun 3, 2020 at 10:17 PM

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What Does DOOH Mean?

Whether you’re fascinated by marketing and trends in the advertising industry or, more realistically, you have a product or service that you’d like to sell, you’ve probably heard the acronym “DOOH” thrown around in meetings, emails, and articles and you might be asking yourself, “What does DOOH mean? […]

adquick.com
Tue, Jun 2, 2020 at 8:40 PM

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Now Is Not the Time For Silence

At AdQuick, Honest Because We Care is one of our core values. That won't change today with us writing this piece. […]

adquick.com
Mon, Jun 1, 2020 at 9:29 PM

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18 Must-Know Stats for Brand Marketers in 2020

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it. […]

adquick.com
Mon, Jun 1, 2020 at 9:26 AM

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