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Bespoke Billboard Lands at Heathrow to Promote Emirates

The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]

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Wed, Apr 29, 2015 at 11:53 AM

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16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

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16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]

sixteen-nine.net
Fri, Apr 24, 2015 at 9:29 AM

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New York Subway Screens Get Nielsen-Rated

New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell media. […]

sixteen-nine.net
Mon, Apr 20, 2015 at 2:28 PM

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16:9: Video Display Embedded In Magazine Page

Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]

sixteen-nine.net
Thu, Apr 16, 2015 at 10:05 AM

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Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising

It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. […]

sixteen-nine.net
Mon, Apr 13, 2015 at 12:49 PM

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16:9 Comments on: Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network

Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 2:25 PM

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Coca-Cola Deliver an Advertising First – A Drinkable Billboard!

Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. […]

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Tue, Apr 7, 2015 at 10:57 AM

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Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie

This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]

sixteen-nine.net
Tue, Mar 31, 2015 at 9:45 AM

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Projects: Massive Curved Displays At Minneapolis Convention Center

The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]

sixteen-nine.net
Mon, Mar 30, 2015 at 9:50 AM

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Audi Advert Made From Vanishing Vapour

Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]

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Mon, Mar 30, 2015 at 8:00 AM

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Coca Cola make wishes come true with Wish Booths in Dubai

With many South Asians  moving to Dubai for work, Coca-Cola have created special Wish Booths that are activated by Coca-Cola bottle caps and have installed them around the city, inviting UAE (United Arab Emirates) residents to make a wish for their families back home. Some of these wishes went to India, Pakistan and the Philippines to become a reality. […]

Fri, Mar 27, 2015 at 4:21 PM

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16:9: Mall Displays Of The Future, Or Gimmick? (Commentary on the AdAge article)

US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad Age the other day  about evolving malls and technology. […]

sixteen-nine.net
Fri, Mar 27, 2015 at 1:21 AM

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Levi Leaving Captivate, Starting DOOH-centric Consultancy

If you have been around this business for a while, particularly on the Digital OOH side, you’ve probably bumped into Dan Levi. He was, until recently, working with one of oldest and biggest Digital OOH networks, Captivate. […]

sixteen-nine.net
Fri, Mar 20, 2015 at 4:09 PM

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16:9: My Thoughts On Last Week’s DOOH Strategy Summit

GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. […]

sixteen-nine.net
Wed, Mar 18, 2015 at 7:57 PM

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