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16:9: PATTISON Onestop Opts In On Programmatic Media Platform For Canadian DOOH Ads

One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully  automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. […]

sixteen-nine.net
Tue, May 16, 2017 at 6:35 AM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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16:9: CIVIQ’s Gleeson On How Smart City Screens Are Covering Costs

Here is the second part of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]

sixteen-nine.net
Thu, May 11, 2017 at 6:17 PM

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16:9: The last of the old-style DOOH aggregation platforms rVue struggles for survival

Via Digital Signage Pulse It’s been a few years, really, since rVue has had much of a noticeable presence in the digital OOH space, and it appears those years have been pretty scratchy. The company has announced it has received a notice of default and payment demand from a key backer, and that it will be up for sale by the end of the month. […]

sixteen-nine.net
Thu, May 11, 2017 at 8:14 AM

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16:9: CIVIQ’s Gleeson On Progress Of LinkNYC Smart City Efforts

Here is the first of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]

sixteen-nine.net
Thu, May 11, 2017 at 12:41 AM

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16:9: Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data

Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]

sixteen-nine.net
Wed, May 10, 2017 at 4:49 PM

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Projects: AR Brings Marine Life To Ljubljana’s Sidewalks Via DOOH Campaign

Here’s a nice use of augmented reality on digital OOH transit shelter screens in Slovenia’s capital city, Ljubljana. Not a new idea, but a good take on the concept. Think this is for a communications company. […]

sixteen-nine.net
Tue, May 9, 2017 at 10:46 AM

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16:9: Parisien Joins Quividi As Chief Strategy Officer

The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Daniel Parisien Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting  directly to CEO Ke-Quang Nguyen-Phuc. […]

sixteen-nine.net
Tue, May 9, 2017 at 5:00 AM

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AppNexus Expands into Connected TV as Advertising Budgets Shift from Linear TV to Digital Video

NEW YORK, May 4, 2017 /PRNewswire/ — AppNexus, the world’s leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach and monetize their audiences on connected TV. […]

digitalsignageconnection.com
Thu, May 4, 2017 at 1:37 PM

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Dynamic Digital Screens in New Jersey Rest Plazas Provide High Exposure Opportunities for Advertisers and State Agencies

Somerdale, NJ – May 1, 2017 – LATCOR Media, LLC announces the launch of a state-wide, digital advertising platform in all major rest stops throughout New Jersey. […]

digitalsignageconnection.com
Tue, May 2, 2017 at 1:45 PM

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Millennial Mindset: A Day in the Media Life of a Millennial

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]

emcoutdoor.com
Tue, May 2, 2017 at 8:08 AM

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16:9: JFK’s T4 Now Greets Arrivals With Big, Sweeping LED Display

This is a new two-sided 30-foot by 10-foot direct view LED display at the arrivals hall at New York City’s John F. Kennedy International Airport Terminal 4, which is mostly known as a Delta terminal. It’s a  curved NanoLumens Nixel LED that displays ads, interspersed with flight information, time, news and weather. […]

sixteen-nine.net
Thu, Apr 27, 2017 at 2:16 PM

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16:9: Grand Visual Spins Off QDOT; Aims To Ease Booking DOOH Campaigns Across Multiple Ad Networks

The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]

sixteen-nine.net
Wed, Apr 26, 2017 at 9:41 AM

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How to support your event with sponsorship strategies & exhibitor marketing tactics

A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]

emcoutdoor.com
Thu, Apr 13, 2017 at 4:36 PM

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16:9: Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture

I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 5:56 PM

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