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16:9: Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network

I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its Audio Experience Solution. […]

sixteen-nine.net
Mon, Nov 25, 2019 at 12:08 AM

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16:9: Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball flying through several screens in a synchronized video sequence. […]

sixteen-nine.net
Fri, Nov 8, 2019 at 8:33 AM

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ASK THE BOARD: Programmatic Digital Out-of-Home

What else is needed for programmatic to be a consistent part of your DOOH sell/buy? […]

digitalsignageconnection.com
Fri, Nov 1, 2019 at 2:08 PM

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DOOH Advertising: Why Every Brand Should be Taking it Seriously (DSConnection)

By Ran Ben Yair, Co-Founder and CEO of Ubimo. Many brands have started taking advantage of the benefits offered by the Out-of-Home (OOH) advertising sector. […]

digitalsignageconnection.com
Wed, Oct 23, 2019 at 11:14 PM

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16:9: Why Retail-centric Reflect Got Into DOOH Advertising Software

Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its CMS software business largely in retail, but in early 2017 did something of a pivot into ad scheduling and targeting. […]

sixteen-nine.net
Tue, Oct 8, 2019 at 11:11 PM

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16:9: Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement.    The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]

sixteen-nine.net
Thu, Oct 3, 2019 at 11:01 PM

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16:9: There Are Even Instructions Available For “Hacking” DOOH Media Faces

Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious hackers. But there are also organized efforts out there to “hack” backlit posters on transit shelters and street furniture in major cities like London. […]

sixteen-nine.net
Tue, Oct 1, 2019 at 4:22 PM

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16:9: Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart

Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than that they’re presumably wearing MCKENZEES. […]

sixteen-nine.net
Sat, Sep 28, 2019 at 7:16 AM

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The Intersection of Art and Advertising

Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]

emcoutdoor.com
Thu, Sep 26, 2019 at 3:27 PM

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How Smart Retail Technologies Can Improve the Shopping Experience (DSConnection)

Do you agree that digital technologies change our life drastically? We can solve many daily challenges using smartphones, tablets, smart domestic appliances, and so on. How often do you go to the cinema? […]

digitalsignageconnection.com
Tue, Sep 24, 2019 at 5:17 PM

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16:9: This LED Pivots And Shape-Shifts Using Industrial Robotics

This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades that can link up as one large face or break out and pivot separately. The manufacturer is PJ Link, and this was/is at LED China, which I think was last week in Shanghai. […]

sixteen-nine.net
Mon, Sep 23, 2019 at 8:42 AM

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Latin American Digital OOH Industry To Gather Next Week In Buenos Aires (DSConnection)

People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip next week to Buenos Aires for that region’s major industry conference – called the ALOOH LATAM FORUM. […]

sixteen-nine.net
Wed, Sep 18, 2019 at 12:34 PM

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DOOH case study: Taxi-top ad screen network in Australia (DSConnection)

Adflow was designed and developed in partnership with P2P Transport, bringing a unique mobile digital advertising solution to the Australian Digital Out-Of-Home (DOOH) market. Utilizing market-leading technology, both in terms of visual impact and messaging capabilities, Adflow is custom designed to deliver an aesthetically pleasing result by blending into the vehicle. […]

digitalsignageconnection.com
Fri, Sep 6, 2019 at 10:54 AM

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16:9: Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads

A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. […]

sixteen-nine.net
Thu, Sep 5, 2019 at 5:01 PM

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DPAA Release Speaker List For Annual NYC DOOH Summit

The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 at the Sheraton New York Times Square Hotel. The ad industry-focused organization says the new hotel space was necessary to accommodate an anticipated record number of delegates and expanded list of exhibitors. […]

sixteen-nine.net
Wed, Sep 4, 2019 at 10:20 AM

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