The OOH media company Intersection has announced – guessing it was OK’d to finally announce – that it has the contract to run a digital OOH ad network throughout the impressive, 28-acre mixed use Hudson Yards development on the west side of midtown Manhattan. […]
The NYC-area OOH media firm Pearl Media has expanded its place-based digital footprint to include a big commuter and retail hub in Brooklyn, known as Atlantic Terminal. The Atlantic Terminal Network (ATN) went live earlier this month, with eight 85” LCD displays, four 98” LCD displays and three double-sided 65” LCD kiosk displays. […]
The DPAA has announced plans for its 2020 Video Everywhere Summit, with the day-long conference set for Tuesday, October 13th at a new venue, Pier Sixty, which is down in the Chelsea Piers area of Manhattan, overlooking the Hudson. […]
Las Vegas-based programmatic DOOH startup Adomni has partnered with ride share giant Uber on a new pilot media program that sees some 1,000 digital screens added to the tops of participating drivers’ vehicles in Atlanta, Dallas and Phoenix. Under the new partnership, Adomni will do the ad sales and marketing efforts. […]
The ride share firm Lyft has acquired a small startup called Halo Cars, which puts digital OOH ad displays on top of drivers’ cars, providing a incremental revenue for willing drivers. The ad startup – along with another one called Firefly – drafts off the well-established ad format of printed and more recently digital signs mounted atop taxis. […]
DSE Booth Preview: Adomni, Booths 1118, M1 Why do people going to DSE need to put your company on their Must See list of booths? Adomni’s award-winning technology provides an easy to use, self-service online platform for digital screen owners to list their unsold advertising inventory for programmatic purchase and get incremental revenue. […]
Start-ups have been trying to make toilets in restaurants and bars a digital OOH advertising environment for 15 years or more, and as the saying goes, everything old is new again. […]
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already out there. […]
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. […]
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media campaigns like this one, for the famed Dakar motor rally. […]
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an insolvent state. […]
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. […]
By Melvin Holman, Platform 161. The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Between then and now, the humble paper outdoor ad probably hasn’t changed that much in many places, even if ads for gladiatorial contests are a little less common. […]
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]
