The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. […]
How has psychology and understanding the human brain helped to inform your content approaches? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “We subconsciously use bias all the time to make choices and navigate information we are exposed to through other people and our environment. […]
Austin, TX – Intersection, the leading smart cities technology and media company, today announced that it has been awarded a three-year contract to sell advertising across Capital Metro (CapMetro), Austin’s public transit agency. […]
London, UK: Premium digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19. Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions. […]
Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics. So in the spirit of upping my traffic numbers, this is a big, big ass billboard in LA – 55 feet high and 736 feet wide – wrapping around the top of three sides of an office block near a couple of seriously busy freeways. […]
The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when they head out for vital supplies like groceries, potato chips and booze – traffic has been halved. […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
Are there or should there be different creative approaches for different age groups when creating messaging for DOOH? […]
It is as difficult to keep up with digital out of home buying platforms as it is tracking digital signage CMS software companies, so I don’t feel all that bad about knowing absolutely nothing about the UK startup Bidooh. […]
In just about every speaking gig I do, I work in the importance of strategy, and encourage both sellers and buyers to ask a big, simple question: Why? I don’t have a solid answer to why for this loopy thing: a four-screen robotic ad machine that in theory would slowly roll along the concourses of shopping malls, airports and convention centers. […]
The UK’s Digital Out of Home industry has collectively launched a Grateful Britain campaign across the countries – geared to passing on gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]
A diverse set of organizations has banded together to create a cross-industry group that collectively wants to advise, educate and lead thinking and activities for connected digital experiences. The new Advocates for Connected Experiences, or ACE, has a steering committee that includes members of the Digital Signage Federation, Geopath, OAAA, LBMA, SEGD, ICX Association and Retail TouchPoints. […]
The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe. Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with network operators in Canada, Mexico, Europe and Asia. […]
The World Out of Home Organization has cancelled its big Toronto Congress, originally slated for early June, due to the spread of the COVID-19 virus and the variety of travel restrictions. The Congress is being rescheduled for Toronto in June 2021. “COVID-19 is now officially designated a pandemic by the World Health Organization and is impacting Out of Home companies worldwide,” says President Tom Goddard. […]
Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. […]
