Press Releases

Canadian in-store retail media firm INEO integrates with several US demand-side platforms

INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]

INEO
Tue, Apr 9 at 4:25 PM

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Pattison Outdoor expands reach via acquisition of Outdoor Exposure’s static and digital assets in Ontario

SUDBURY, Ontario, April 05, 2024 -- PATTISON Outdoor Advertising, a Canadian Out-of-Home ad operator, has acquired Outdoor Exposure, an outdoor advertising company in Northern Ontario. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. […]

Pattison Outdoor
Sun, Apr 7 at 8:44 AM

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Updated speaker list and agenda for OAAA’s 2024 OOH Media Conference

Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]

OAAA
Thu, Apr 4 at 4:40 PM

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OAAA reveals the names of 2024 Future Leaders Program delegates

OAAA and OOH UNITED have announced the delegates selected for the 2024 Future Leaders program. This initiative was designed to support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. […]

OAAA · Promoted content
Tue, Apr 2 at 11:37 AM

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Global wins contract to convert 2,000 BT payphones into DOOH-ad supported streethubs

The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]

Global
Wed, Mar 27 at 12:10 AM

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Andy McDonald appointed as Senior Vice President, Government Affairs at OAAA

WASHINGTON, D.C. – MARCH 26, 2024 – In this role, McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs. […]

OAAA
Tue, Mar 26 at 9:00 AM

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Digital signage tech provider Creative Realities reports full-year 2023 revenue $45.2 million, gross profit of $22.2 million

LOUISVILLE, Ky., March 21, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), has reported its financial results for the fiscal fourth quarter and year ended December 31, 2023. […]

Creative Realities
Thu, Mar 21 at 4:11 PM

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2024 OBIE Awards shortlist; Winners to be revealed at the OAAA’s 2024 OOH Media Conference April 29-May 01

OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. […]

OAAA
Wed, Mar 20 at 8:02 AM

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New speakers added for OAAA 2024 OOH Media Conference April 29 – May 1 in Carlsbad, CA

OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 - May 1, 2024, this event promises to be an unparalleled gathering of innovators and influencers shaping the future of OOH advertising. […]

OAAA
Wed, Mar 20 at 12:22 AM

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OAAA reports US OOH ad revenue grew 2.1% in 2023 to $8.7 billion; DOOH up 9.8%

WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]

OAAA
Tue, Mar 19 at 9:41 PM

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Outsmart reports £1.3bn UK OOH ad revenue in 2023, growing almost 10% year-on-year

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]

Outsmart
Tue, Mar 19 at 9:40 PM

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OUTFRONT Media expands programmatic DOOH capabilities to 3,800 signs in NYC subway stations

This expansion creates America's largest programmatically available full-motion transit network. […]

OUTFRONT
Tue, Mar 19 at 9:38 PM

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CTV and digital signage content provider Loop Media reshuffles executive team, announces review of operations and cost cutting measures

Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]

Loop Media
Tue, Mar 19 at 10:28 AM

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US digital sign manufacturer Watchfire appoints supply chain specialist Mark Oggero as new COO

DANVILLE, Ill., March 15, 2024 -- Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards has appointed Mark Oggero as its Chief Operating Officer. Prior to joining Watchfire, Mark spent several years in senior positions at Cooper Industries, a global electrical products manufacturing company. […]

Watchfire
Fri, Mar 15 at 12:22 AM

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New speakers confirmed for OAAA’s OOH Media Conference April 29-May 1, 2024 in Carlsbad, California

As we approach the 2024 OOH Media Conference, these newly confirmed speakers promise to bring a wealth of expertise and thought leadership to the stage. […]

OAAA
Thu, Mar 14 at 11:04 AM

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